"There are over 120 Australian Government funded Indigenous Broadcasting Services (IBSs) operating in Australia, with further unfunded IBS transmission sites. They vary in size from very small remote services to large community radio broadcasting services, and together, they reach an estimated audie
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nce of at least 100,000 Indigenous listeners who listen regularly. The most substantial investment in Indigenous broadcasting is provided by the Culture and Capability Programme under the Indigenous Advancement Strategy (IAS) which is administered by the Department of the Prime and Minister and Cabinet (PM&C). The purpose of this project was to forecast the return on investment over three years of a very remote, regional and urban IBS by understanding, estimating and valuing their impact on stakeholders. The analysis was verified through broader sector consultation to inform the Australian Government about the breadth and depth of impact likely to occur as a result of their continued investment in IBSs [...] We have identified six key insights from the analyses, explored in detail in section 7 of this report:
1. IBSs provide much more than radio – they are community assets that contribute to strengthening culture, community development and the local economy.
2. The outcomes achieved by IBSs appear consistent but the activities they undertake are varied.
3. The activities IBSs undertake are tailored to the specific needs of the community which helps build trust amongst the community.
4. IBSs are achieving a range of social returns on investment, heavily informed by their context, and value flows to a variety of stakeholder groups.
5. IBSs are contributing towards more of the Government’s priorities than is currently realised.
6. IBSs can leverage government funds to generate additional revenue – and greater impact – but only if they have sufficient resourcing available." (Executive summary, page 4-6)
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"The report, based on answers from 247 respondents, summarises the ‘good news’, that journalists do implement changes in their behaviour when they have attended safety trainings, and the gaps and challenges, including the fact that few journalists keep their training up to date in spite of indus
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try recommendations for refresher courses every 3 years. Recommendations include more sexual violence and harassment training; that safety trainers should be knowledgeable about gender and cultural issues; that psychological trauma needs to be addressed in training; and that more digital security training is needed." (www.gfmd.info)
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"Funded by DFID, under the Global Grant project, BBC Media Action produced three seasons of the weekly TV and radio programme Sema Kenya (Kenya Speaks). Sema Kenya featured a moderated discussion between a live panel of officials and an audience of ‘ordinary’ Kenyans and was designed to enable i
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ndividuals, communities and governments to be better informed and more engaged in tackling governance challenges. Alongside this, BBC Media Action delivered a mentoring programme, initially with six local radio stations, and later with the national broadcaster Kenya Broadcasting Corporation (KBC), which has the largest footprint in the country. Through this work, BBC Media Action aimed to strengthen the capacity of Kenya’s media sector to produce governance programming that supported and mainstreamed the overall objectives of the project at both the local and national level. [...] Sema Kenya contributed to people being more informed about and engaged in politics. Audiences were more knowledgeable about politics, discussed it more with friends and family, felt more confident in their ability to influence political processes and participated more in governance related activities (particularly at the community level) – all factors that support bottom-up accountability. Audiences themselves linked Sema Kenya with these outcomes. This finding was validated by analysis confirming a significant positive relationship between watching or listening to Sema Kenya and consistently higher knowledge, discussion and confidence to engage in politics, even when taking into account other factors that might influence these outcomes (such as education, age and interest in politics). While Sema Kenya’s audience was more likely to participate in politics, qualitative research respondents rarely attributed their actions directly to what they had heard on Sema Kenya. This reflects findings from advanced quantitative analysis (structural equation modelling) that suggests the link between Sema Kenya and increased political participation is indirect and mediated by political knowledge, discussion and self-efficacy. Supported by an extensive network of broadcast partners that stretched across all 47 counties in Kenya, the discussion programme reached an estimated 12.7 million people over three seasons, with a peak audience of 5.7 million in 2013 – the year of the general election. The show also maintained a loyal audience throughout all three seasons, with around half of all those reached annually tuning in for at least every second episode." (Executive summary, pages 6-7)
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"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio nati
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onal debate programme Open Jirga (Open Assembly). It also supported the Afghan Education Production Organization (AEPO) to incorporate governance issues into its longstanding radio drama New Home, New Life. The project aimed to provide a platform for people to question their leaders and which built the profile and participation of women in public dialogue and debate. It also sought to raise the production skills and standards of RTA staff to produce high-quality coverage on key governance issues. Findings showed that BBC Media Action’s training and mentoring of RTA was largely successful. It was also found that more than 84% of those that tuned into Open Jirga and/or New Home, New Life reported that the programmes had increased their knowledge of key governance issues. However, research revealed that satisfaction with panellists’ responses was mixed. Some audiences and experts felt that Open Jirga could have done more to follow up to ensure that action was taken and demonstrate where power holders were failing in their duties. Encouragingly however it was found that both programmes did have a positive impact on attitudes regarding women’s right to participate and their confidence to take action." (BBC Media Action website)
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"Overall, the program set out what it achieved to do—namely to strengthen the institutional capacity of civil society organizations to improve their credibility, visibility, effectiveness and sustainability. There is evidence that many partner CSOshave refined theirmission, developed a multi-year
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strategic plan, a communications plan, a gender policy and an HR policy. In addition, they are beginning to integrate new financial reporting and M&E structures. All of the partner CSOs have improved their sustainability byreceiving additional funds to continue their work, and many of them hav developed strategies to diversify their revenue generation, such as expanding their offices to rent out board rooms. A number of organizations are eager to pass their new knowledge onto others, with many training peer CSOs on what they learned through the Search program. Finally, the program was effective in improving their own confidence, with all of the partner CSOs expressing their appreciation of the program, and in particular the freedom they had to define their own priorities and objectives.A number of lessons emerged during the course of implementation that are relevant for Search’s future work in civil society strengthening, as well as for other organizations working in this sector: 1. The participatory benchmarking approach is useful to help organizations track improvments in their organziational capacity over time. However, there was a tendency for CSOs to overstate what was possible within a limited timeframe. As a result, benchmarks were not consistently met, and many of the capacity-related development were not fully institutionalized by the project end. 2. The integration of radio programs with other civil society organizing approaches—town hall meetings, workshops, and house to house outreach—is an effective way to improve awareness and engagement of citizens in governance reform issues on a mass scale. 3. Programs to improve the capacity and sustainability of CSOs, and to professionalize the sector, are crucial but often overlooked, in efforts to improve local governance in fragile and trasitional countries such as Liberia. 4. There is a need to continue efforts to link civil society actors together for cohesive action and to further improve the enabling environment for civil society in Liberia by providing opportunities for CSOs to develop strategic collaborations, improve organizational capacity development, and attract donor funds to support their work." (Conclusions)
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"This publication is the first scoping study aimed at compiling existing evaluation cases in the field of Communication for Development as applied to agricultural and rural development initiatives. It draws on a literature review and 19 cases across Africa, Asia-Pacific, Latin America and the Caribb
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ean comparing evidence of evaluative approaches, methods and outcomes of communication programmes and rural communication services. It also provides clear indications about the need to build evidence that inform policy to advance inclusive rural communication services." (Back cover)
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"EBTICAR (E-booster for technical and Innovative Contents in the Arab region, ou « innovation » en langue arabe) a cherché à améliorer l'information fiable et diversifiée dans le débat démocratique en renforçant la capacité et la crédibilité des acteurs des médias en ligne de la Médite
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rranée du Sud dans leur environnement socio-professionnel, grâce à la consolidation de la fourniture d'informations [...] "Un projet efficace mais dont l'impact demeure fragile: Sur la base des constats de l'évaluation, les objectifs d' de l'UE restent ambitieux et l'objectif macro du programme semble être déconnecté des modalités du projet micro et de sa durée de 36 mois. Au-delà du soutien technique, financier et administratif des projets sélectionnés dans le cadre des appels à proposition, des mesures d'accompagnement allant au-delà des projets mériteraient d'être mises en place pour répondre aux besoins structurels des acteurs au-delà de la portée du programme." (Sommaire)
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"En los últimos años, la mayoría de los gobiernos latinoamericanos han realizado esfuerzos destinados a mejorar la inclusión digital en sus países, desarrollando diversas políticas aplicadas en el ámbito educativo. Estas políticas han sido y continúan siendo profusamente evaluadas a través
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de estudios e investigaciones, en algunos casos por encargos de los propios Estados y en otros casos por organismos internacionales, con distintos enfoques, entre los cuales predomina claramente la perspectiva de medir el impacto que dichas políticas tienen sobre la calidad educativa. En este contexto, resulta pertinente y necesaria una reflexión crítica acerca de las formas en que se evalúan estas políticas, puesto que las evaluaciones no son neutrales y tienen, lógicamente, consecuencias en la continuidad, reformulación o abandono de los programas. Entre las diversas evaluaciones a los programas de inclusión o alfabetización digital disponibles, escogimos concentrarnos en la reflexión crítica de aquellas basadas en el modelo 'Uno a Uno' [en Argentina, México y Uruguay] no solo por su alcance masivo y generalizado sino también por la fuerte expectativa (explícita o implícita) de que llevar la computadora a la casa produjera sinergias en el hogar en cuanto a la alfabetización digital de los adultos mayores, el acceso al e-gobierno y el estímulo a distintos emprendimientos productivos, sociales o culturales en la familia o en la comunidad. En consecuencia, el estudio se focalizó en recuperar cómo en dichas evaluaciones se hacen presentes los padres, familias, adultos o comunidades, y en indagar los modos en que las familias y sus vínculos con la tecnología son recortados y conceptualizados por las evaluaciones." (Introducción, página 9)
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"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was
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very high, with practically all listeners tuning in to at least every other episode. In the year after the elections, almost half the audience (48%) was female. But, despite efforts to maintain this, the proportion dropped to 39% by 2015 – a decline also seen in other Global Grant countries following elections. Research respondents were drawn to the radio programmes because they were informative and easy to understand, and listeners enjoyed the calm, audience-driven style of presentation. Tok Bot Salone’s format of debates in different localities was considered particularly effective at providing a platform for citizens to ask their leaders questions. By 2015, the BBC Media Action Sierra Leone Facebook page was the most popular (liked) in the country [...] Fo Rod and Tok Bok Salone appear to have successfully supported bottom-up accountability: more than two in five listeners strongly agreed that they played a role in holding government to account. This is a higher proportion than seen in any of the other countries where BBC Media Action delivered Global Grant-funded governance projects. Accountability was particularly important in the context of the Ebola outbreak when people were reliant on decisive, lifesaving government action. However, the extent to which the programmes supported top-down responsiveness was less clear. There were calls to provide more followup programmes to examine leaders’ commitment to making promised change." (Key findings, pages 6-7)
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"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
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on)
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"Increased political participation is seen as central to building accountability between citizens and leaders. Through debate and other factual programmes BBC Media Action uses media and communication to foster participation by providing information, stimulating discussion and enabling people to int
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eract directly with decision-makers. Using quantitative data from seven countries (Bangladesh, Kenya, Nepal, Nigeria, Myanmar, Tanzania and Sierra Leone), the report explores the links between watching and listening to governance programmes and political participation, as well as the key drivers of participation: political knowledge, discussion and efficacy. The findings are clear and consistent: BBC Media Action’s audiences participate more than people who do not listen or watch its programmes, even when taking other influencing factors – such as age, income and interest in politics – into account. There is also a strong, positive association between exposure to BBC Media Action programmes and political knowledge and discussion. Finally, the findings also suggest that exposure to governance programmes can have a “compensating effect” on the political participation of groups who have historically been less engaged in politics – those who are young, less educated and less interested in politics." (BBC Media Action website)
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"The current five-year Ukraine Media Project (U-Media) runs from October 1, 2011 to September 30, 2016 and is implemented by Internews. U-Media builds on the previous eight years of the Strengthening Independent Media in Ukraine Project, also known as U-Media and also implemented by Internews. The p
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roject has four objectives, with varying degrees of Level of Effort (LOE) prioritization included in parentheses: 1) Support and Promote Freedom of Speech and Media Independence (30%), 2) Increase the Variety of News Sources and Improve News Quality (40%), 3) Improve the Enabling Environment for Media and Freedom of Speech (20%), and 4) Improve Organizational Capacity of Ukrainian Media CSOs (10%) According to the original Request for Applications, at least 55% of the U-Media budget, originally $14 million (which has since increased to $15.85 million), should be used to fund local Ukrainian media organizations. U-Media provides grants to three types of beneficiaries— institutional partners, core partners, and emerging and short-term partners—to achieve these four objectives." (Project background, page vi)
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"Strengthening Independent Media (SIM) in Bosnia and Herzegovina is a 5-year $5.481 million activity, which was launched in October 2010, financed by the United States Agency for International Development (USAID), and implemented by the Internews, with partners Annenberg School of Communications at
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the University of Pennsylvania and the Media Center Sarajevo (MCS). SIM Activity originally was designed as a comprehensive media assistance program to support traditional and online media outlets, various journalists’ associations in BiH, the Communications Regulatory Agency (CRA), the state regulator for broadcast media, and the Press Council (PC), the BiH self-regulating body for print media, through a $1.0 million small grants program with additional funds for capacity building and resource development. Two years into the Activity’s implementation, Internews and its partners, based on directions from the U.S. Embassy in Bosnia and USAID/BiH recalibrated its media development strategy for BiH and streamlined its tasks into the following components: 1. Support the quality and growth of online media outlets, technologies, and sources; 2. Build the quality of investigative reporting and resources; 3. Develop local capacity expertise and practice in media policy, media law, and media literacy. SIM’s Monitoring and Evaluation (M&E) system employed the International Research and Exchanges Board’s (IREX) Media Sustainability Index (MSI) as the primary indicator to measure the Activity’s overall success, along with other outcome, output, and input indicators. This performance evaluation examined the results of the five-year media assistance in BiH and the effects of the program on the BiH’s overall media landscape." (Executive summary)
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"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po
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sitive impact of a pilot community video project for better maternal, infant, and young child feeding in Niger and offers important lessons learned." (Back cover)
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"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
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und of mass campaigns in Nigeria, a secondary analysis of existing data from post-Campaign surveys was undertaken to investigate the influence of BCC on net hanging and use. Surveys were undertaken between 2009 and 2012 in ten states in Nigeria using standardized questionnaires. Two-stage cluster sampling was used to select households in each study site. Outcomes were defined as the effects of BCC message exposure and recall on knowledge, attitudes, perception as well as intentions and actual use. From the univariable analysis, potential confounders and explanatory variables were identified and key effects explored in multivariable linear or logistic regression models; terms in the models were kept if they had a marginal significance with p<0.2. To quantify the effects from BCC, a treatment effect model was used with an inverse-probability weight regression adjustment. More than half of the respondents (58.4%; 95% CI 56.0, 60.7) had heard a message about net use or hanging during or after the distribution campaign, with media cited as the most common source of information. Attitude towards net use was positively linked to the number of messages recalled and was overall better in the northern study sites. The number of messages recalled was also the strongest predictor of knowledge (p<0.001). All BCC outcomes showed a significant increase in net use, which was strongest for the confidence to take action regarding nets with an overall effect of 17%-point increase of net use comparing poor and excellent confidence levels. Intention to use every night increased net use by 15%-points and discussing net use in the family by 8% points. All these effects were statistically significant (p<0.001). Multichannel BCC campaigns as well as other media were effective in contributing to an increase in net culture, hanging and use, particularly by vulnerable groups." (Abstract)
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"A performance review found that CMDF’s planned outputs were generally achieved. From 1993 until 2011, the Commonwealth Media Development Fund (CMDF) administered more than 400 demand-driven activities. Project documentation was improved and attempts were made to monitor and evaluate project activ
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ities following the 2005 evaluation. There is some evidence of CMDF training producing positive outcomes. The overall impact ofthe programme is, however, difficult to ascertain. CMDF operations were notfully institutionalised within the Secretariat’s regular programme of work. They remained outside the remit ofthe Strategic Plans, and escaped the rigours ofthe results-based management(RBM) approach to planning, delivery and reporting. Demand-driven training and workshops had a limited impact in terms of organisational or institutional capacity building in member countries. There remains a strong imperative for media development across the Commonwealth. Moving forward, this report proposes four recommendations forthe renewal of CMDF. These are: embedding media development as a strategic outcome within the Strategic Plan, with clearly defined targets, indicators and resources; the development of a Commonwealth media capacitydevelopment strategy, which is inclusive of other relevant mandates such as CPP; the creation of a suite of offline and online media developmenttools and guidelines to help capacity building in member countries; and exploring strategic partnerships with Commonwealth and specialised media organisations that will allow the Secretariatto leverage resources and maximise impact." (Executive summary)
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"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing
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Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary)
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