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Audience & User Surveys
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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Global Hotspots: Media Use in Mali and Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 60 slides
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
...
Consulta ciudadana "Tu palabra sobre las noticias y el derecho a la información y la comunicación": Informe final
La Paz: Observatorio Nacional de Medios (ONADEM); Fundación UNIR (2013), 47 pp.
"Esta investigación, en líneas generales, ha permitido establecer que la televisión es el medio preferido para informarse y está situada en los extremos de la credibilidad: se le cree o no se le cree. La población se informa principalmente para 'estar al tanto' e interrelacionarse y de manera s
...
Media Use in Vietnam 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
...
Encuesta de opinión: Pobreza, participación y medios
Santiago de Chile: Programa Comunicación y Pobreza (2013), 67 pp.
"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
...
Media Use in Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t
...
The Arab World Online: Trends in Internet Usage in the Arab Region
Dubai: Dubai School of Government (DSG), Governance and Innovation Program; bayt.com (2013), 23 pp.
"With more than 125 million individuals using the Internet in the Arab region, and more than 53 million actively using social networking technologies, the DSG Governance and Innovation Program in partnership with Bayt.com conducted a regional survey to examine internet usage trends in the Arab regio
...
Selective Believability: A Perspective on Africans’ Interactions with Global Media
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 219-236
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
...
"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
...
Digital News Report 2013: Tracking the Future of News
Oxford: Reuters Institute for the Study of Journalism (2013), 108 pp.
This is the second of the annual Reuters Institute Digital News surveys published by Reuters Institute for the Study of Journalism (RISJ) at Oxford University. You Gov online polls commissioned by RISJ were conducted with 11,000 online users in the UK, US, Denmark, France, Germany, Spain, Italy, Bra
...
South Sudan National Audience Survey: A Nationally Representative Assessment on Radio Listening Habits with Key Findings in Five Booster Areas for Internews Stations
Juba; Washington, DC: Forcier Consulting; Internews (2013), viii, 185 pp.
"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
...
Media Use in the Middle East: An Eight-Nation Survey
Qatar: Northwestern University in Qatar; Harris Interactive (2013), 97 pp.
"In assessing attitudes toward the media, one notable finding was a vote of confidence for improved quality of news media reporting between 2011 and 2013 with a majority of adults agreeing that it has improved in six of the eight countries surveyed. This optimism is also reflected in overall percept
...
Libya Media Assessment: One Year Later. An Assessment of the Media Landscape and Consumption Patterns
Altai Consulting; Foreign & Commonwealth Office (2013), 102 pp.
"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo
...
The Rise of E-Reading
Washington, DC: Pew Research Center, Internet & American Life Project (2012), 68 pp.
"The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read oth
...
Mediated Public Diplomacy: Satellite TV News in the Arab World and Perception Effects
International Communication Gazette, volume 74, issue 8 (2012), pp. 728-749
"Using Entman’s work on mediated public diplomacy, the authors conducted an Arabic-language online survey of news consumers on Arab websites, including one US-funded media outlet. They examined factors leading to gaps in exposure and perceptions of credibility for three Arab news outlets. Specific
...
What’s it For? Expectations of Internet Value and Usefulness in Central Asia
Information Technologies & International Development, volume 8, issue 3 (2012), pp. 69-84
"Research on Internet usage in developing regions typically focuses on user demographics or challenges to usage. However, few studies explore the needs and desires of users in developing regions—that is, what users want from the Internet—and even fewer connect those needs with the skills require
...
Tibet Media Use 2012: Word-of-Mouth a Top Source for Reliable Information
Broadcasting Board of Governors (BBG); Gallup (2012), 46 slides
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for
...
Nigeria Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
...
