"This study claims to be one of the first attempts to explore the field of radio economics in rural Africa. Based on in-depth questionnaires filled in by 15 radio stations in Uganda, Tanzania, Malawi, Ghana and Mali, it found that the costs vary widely according to the type of ownership, i.e. public
...
, commercial or community radio. The average start-up costs fluctuate between $50,000 and 100,000. The annual operating costs range between $20,000 to $540,000 for public broadcasters, $2,500 to $930,000 for commercial stations and $2,500 to $286,000 for community stations. The costs of programming are largely dependant on the level of interactivity of the programme format, the accessibility of additional resources to produce specialised programmes, and the type of station producing the programme. The study found that community stations tended to invest more resources in interactive programming with community involvement and less on in-studio formats. The sale of airtime is important revenue for most stations. There is no shortage of investment for starting up radio stations (in particular community radios), but the common challenge remains the sustainability beyond the initial investment." (CAMECO Update 1-2009)
more
"Lo que le vamos quitando a la guerra" documenta cómo en Colombia la guerra no lo es todo. Más que “divulgar” que la paz es mejor que la guerra, que “hacer actos de fe” sobre que los buenos somos más, que “vamos ganando la guerra” y demás obviedades políticas, mediáticas y académi
...
cas… este texto documenta que la ciudadanía es experiencia. Y la comunicación es una experiencia de producir paz desde y en sí misma. Sólo que esta experiencia debe ser producida desde las estéticas y relatos que habitan la gente, no desde los códigos de la máquina mediática y la máquina del desarrollo. “Lo que le vamos quitando a la guerra” es más que medios, aquí hay experiencias de ciudadanía desde la comunicación de la gente. Más que teorías, aquí encontrará crónicas y testimonios de una nación que se teje con otros. Más que evaluar, presenta una metodología que produciendo memoria conoce; una investigación que produce conocimiento pero respondiendo las preguntas formuladas por los mismos actores de la comunicación local." (Presentación, página 3)
more
"Journalism education (based for most of the past three decades at three Pacific universities) and industry short-course training have followed different yet parallel paths in the region. Aid donors have played important roles in both sectors, although often not particularly well coordinated. While
...
journalism education was being established in the region for the first time at the University of Papua New Guinea in 1975, media industry executives met to plan a strategy to boost on-the-job training and to defend themselves from growing pressures from post-colonial governments. The industry established the Pacific Islands News Association (PINA), which became a major regional media lobby group. Subsequently, the region’s state broadcasters broke away in 1988 to form a rival body, Pacific Islands Broadcasting Association (PIBA), and to establish the region’s first news cooperative, Pacnews. For a brief three-year period between 1988 and 1991, the university journalism education sector and industry training managed reasonable cooperation under UNESCO’s Pacjourn project. During this time, UPNG hosted Pacjourn and its staff of media academics and trainers ran short-courses for the benefit of the media industry. The focus then swung back to Fiji with a new UNESCO project leading to the establishment of the PINA-initiated Pacific Journalism Training Development Centre. While the UPNG Journalism Programme was funded initially by New Zealand aid, DWU was a private institution funded primarily by the Catholic Church and staffed mainly by volunteers. The degree programme founded at USP in the mid 1990s was funded by the French government for four years. In 1994, the Fiji media industry established a vocational training centre, the Fiji Journalism Institute (FJI), with UNESCO and other donor funding assistance along with the Fiji government, which provided office space. Although this venture collapsed after six years under a cloud over financial accountability, both the Fiji Media Council and PINA moved to revive the centre through the Fiji Institute of Technology. The Samoa Polytechnic (now the Samoa Institute of Technology) also established a vocational journalism school in 2002. Fiji has been the only Pacific country where the media industry has established a vocational programme competing with an established journalism school at a university—the region’s largest. This has prompted concerns about duplication and wastage of resources. AusAID, through its Pacific Media and Communications Facility and its associated Media in Development Initiative programme in Papua New Guinea, has gained ascendancy in the region as a media aid donor—and in most other fields, too. It has sought to achieve greater coordination in the region’s media training and aid cooperation between agencies. This also led to the merger of PINA and PIBA in 2004 for the benefit of the region. However, this trend has also led to growing concern in media and academic circles over a loss of independence and sovereignty over media training and educational policies—is aid a panacea or Pandora’s box for media training and education sustainability? It is critical for governance that future media training aid should have more transparency with funds being spread more evenly across several agencies so that no single industry group effectively holds too much power over journalism training policy. And the media should become proactive over reportage and debate over media aid issues and challenge conflicts of interest. Non-government organisations such as AusAID and the UN organisations need to tackle aid policy more robustly to push for a new funding paradigm in support of the Fourth Estate in the region in the digital age." (Conclusion)
more
"While much has been written about the growing influence of television and the Internet on modern warfare, little is known about the relationship between media and nation building. This book explores, for the first time, this relationship by means of a paradigmatic case of successful nation building
...
: Malaysia. Based on extended fieldwork and historical research, the author follows the diffusion, adoption, and social uses of media among the Iban of Sarawak, in Malaysian Borneo and demonstrates the wide-ranging process of nation building that has accompanied the Iban adoption of radio, clocks, print media, and television. In less than four decades, Iban longhouses ('villages under one roof') have become media organizations shaped by the official ideology of Malaysia, a country hastily formed in 1963 by conjoining four disparate territories." (Publisher description)
more
"In der Debatte um die politische Wirkung von Medien wird häufig übersehen, dass internationale Akteure schon längst auf ausländische Kommunikationsräume Einfluss nehmen. Thema dieser Arbeit ist das Instrument der externen Medienhilfe, bei der mit finanzieller, materieller und beratender Unters
...
tützung, aber auch durch verhindernde Maßnahmen ganze Mediensysteme beeinflusst werden. Die Fragestellung betrifft die handlungsleitenden Motive, die jeweiligen Ziele der Akteure und ihre Konzepte und Implementierungsstrategien, die theoretisch und praktisch am Beispiel wichtigsten Medienhilfe-Implementierer in den Nachkriegsregionen Bosnien-Herzegowina und Kosovo von 1995 bis 2006 nachgezeichnet werden." (Verlagsbeschreibung)
more
"'La otra cara de la libertad' busca servir de mapa a los gerentes, directores y dueños de medios que, desde la perspectiva de la Responsabilidad Social Empresarial -RSE-, intentan atender las crecientes exigencias a las que se enfrentan sus empresas. Contribución al desarrollo sostenible, alianza
...
s con organizaciones de la sociedad civil, impacto ambiental, transparencia en la política editorial o publicidad responsable son solo algunos aspectos que poco a poco comienzan a aparecer en la agenda de los medios, ya no como una preocupación de académicos sino como parte integral del negocio mismo y de su cadena de valor." (Introducción)
more
"Arab Media: Power and Weakness is comprised of research synopses (comprehensive overviews over the current academic literature and “blind spots” of research in one of the above mentioned fields); original empirical research; and theoretical papers. The result is a comprehensive handbook of up-t
...
o date research and scholarship on this important and fast-changing subject, which will be of use to all students and researchers of the contemporary Arab world." (Publisher description)
more
"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c
...
ommunication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
more