"This book provided the best synthesis of social marketing and social mobilization theory and practice in international development, as it stood in the 1990s. At the time it was written, no other source provided such a comprehensive review backed-up by extremely useful bibliographies as well as proj
...
ect data from major development sectors - health, population, nutrition, AIDS prevention, etc. It is of broad interest to various categories of readers: aid agency officials, frontline communication/development planners and particularly academics seeking a "real-world" summary of experiences in specialized seminars and training programs." (https://www.goodreads.com)
more
"Realizing the immense power of the electronic media, FES started to initiate and support the development of national broadcasting systems and regional exchange networks some 20 years ago. In cooperation with Eurovision, the mother of all television exchange systems, FES helped to establish Asiavisi
...
on, Arabvision and Afrovision, thus linking the continents via a global network. In 1987, the Caribbean Broadcasting Union (CBU) also asked for assistance. As usual, the Lost Paradise between North and South America had not been high on the agenda. And there was not much hope that these tiny rocks in the Caribbean Sea, scattered over an area the size of Western Europe from the North Cape to Gibraltar, could ever be linked via regional television and included in the global exchange. Still we tried, and we succeeded. This is the story of a very special effort in development aid: "Television in Paradise". (Prologue)
more
"The primary objective of this book is to present a wide range of community radio projects, not so that the “ideal” model can be identified, but in the hope that the book will serve as a useful tool for community broadcasters and potential community broadcasters looking to create or adapt models
...
of community radio that are suited to the specific conditions they face. This objective of facilitating an international exchange of experiences and ideas has been AMARC’s primary motivator since the first World Conference of Community Radio Broadcasters took place in 1983. The use of radio as a tool for cultural and political change, while a growing phenomena, is not new. Indeed, the first participatory community radio stations surfaced almost simultaneously in Colombia and the United States over forty years ago. Since that time, innumerable participatory radio projects have attempted to promote community-led change in a variety of ways. Some of these projects have attempted to foster this change by providing formal education in areas such as literacy and mathematics, or by promoting agricultural techniques suited to a particular vision of development defined by the central government. This type of project has been common in the Third World, especially in Africa and Asia. Sri Lanka’s Mahaweli Community Radio (chapter 13) is one example of such a project. Other projects have been more political and have attempted to support the organisational and cultural initiatives of marginalised communities. These are the projects that tend to involve listeners in a participatory process. Haiti’s Radio Soleil (chapter 9) and Zoom Black Magic Liberation Radio in the United States (chapter 10) are two examples. Following the tradition of participatory communication, most of the chapters in this book are not written by impartial observers but by people with first-hand knowledge of community radio and with direct experience in the projects they write about." (Introduction)
more
"Quantifies the extent of Canadian assistance that has been given to support and encourage book supply in the Third World, and reviews the experiences of three different approaches in order to focus on the lessons that have been learned." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Afr
...
ica, 3d ed. 2008, nr. 1384)
more
"This benchmark volume stems from the papers commissioned for a major international seminar on Publishing in the Third World, held at Bellagio, Italy, in February 1991. It presents the first full scale discussion of publishing in Asia and Africa, and features perspectives from 25 prominent publisher
...
s and recognized leaders in the field. It aims to provide a better understanding of the problems and the accomplishments of book publishing in Africa and Asia. Includes discussions of innovative ideas in Third World publishing, loan guarantee programmes, joint marketing and distribution, translation programmes and co-publication. Other papers analyse a number of programmes and initiatives sponsored by Western agencies, the World Bank, and multilateral programmes." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 211)
more
"Examines the major characteristics, strengths, weaknesses and impacts of two American-sponsored programmes that had a considerable impact on book and library development in the Third World between 1950 and 1970; one organized by Franklin Book Programs Inc. and the other by the Central Book Activiti
...
es Unit of the Agency for International Development." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1373)
more
"Este libro es resultado de un seminario realizado en Las Vertientes (Chile) en octubre de 1991 que contaba con el auspicio de la UNESCO y de la UNICEF. Presenta las experiencias pedagógicas más relevantes que hasta la fecha se han realizado en América Latina por asumir crítica y creativamente l
...
a presencia de la cultura mediatizada. Descrito por los propios equipos que los impulsan, la mayor parte del libro muestra programas, proyectos y metodologías de Educación para los Medios de Comunicación. Se presenta en total 19 experiencias concretas de todo el continente de trabajo educativo con niños, jóvenes y adultos. El panorama de reflexión y experiencias que este libro ofrece lo convierte en un punto de partida para futuros esfuerzos en esta temática crucial. Un directorio de instituciones y la bibliografía seleccionada además facilitan el acceso a informaciones más detalladas." (CAMECO Mediaforum nr. 2/1994)
more
"This book records and interprets, in a narrative form, how groups of villagers and fisherfolk in Manila (Philippines), in West Bengal and Tamil Nadu (India) and in the states of Tlaxacala, Oaxaca and Michoacan and in a suburb of Mexico City (all in Mexico) tried to bring about social change through
...
what one may call "people's communication". "People's communication" is a mode of communication which depends for its efficacy on people's energies rather than on technology." (Introduction)
more