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"Radio has played a pivotal role in situations of conflict, crisis, change and development on the African continent. Local radio stations are as important as international broadcasters being both the barometers and agents of change. This text examines African radio broadcast cultures." (Publisher de ... more

Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
"Growing importance of radio in the process of informing public opinion — The uses made of it by mass media experts." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1490, topic code 29)