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"The main research problem of the article is the communication of the sacred in the Catholic Church in light of the theory of mediatization of religion and research on religion in the era of digital media. Communicating the sacred takes place through various channels and in various ways. One of its ... more
"Los distintos capítulos y temas que forman el engranaje de este plan de comunicación tendrán un alcance muy ambicioso y se contempla inicie su aplicación a partir de enero del año 2021 extendiéndose hasta septiembre del 2023, estructurada en tres etapas. El primer capítulo explica la justifi ... more
"Papal visits to different countries are very important to bring about closeness between the Church and the people. To assure the effectiveness of a visit, it is essential to have a well-planned broadcast of the event. The broadcast will transmit the message to the audience and move it beyond time a ... more
"The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were: firstly, to establish communication strate ... more
"In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those who wish to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical e ... more
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen ... more
"Catholic Voices is a new sort of apologetics. It is based on the briefings by media experts that equipped the team of ordinary Catholics whose presence in the media helped make the visit of Pope Benedict to the UK in September 2010 such an extraordinary PR success for the Church, against all expect ... more
"This textbook is a wide-ranging introduction to the theology of communication, written by the executive secretary of the Social Communications Commission of the Catholic Bishops Conference of India (CBCI). The primary aim is to help develop the capacity to understand social communication from the p ... more

Öffentlichkeitsarbeit der Kirche

Hamburg; Stuttgart; Frankfurt am Main: Steinkopf; Gemeinschaftswerk der Evangelischen Publizistik (GEP), 3. völlig neu bearb. Aufl. (1995), 310 pp.
Ausführlich stellt der Band Werbekonzepte, Modelle, Projekte und Aktionen vor, die in den letzten Jahren in der Evangelischen Kirche Deutschlands durchgeführt wurden. Auch die Ergebnisse der Strukturanalyse der Unternehmensberatung Kienbaum werden gründlich diskutiert. Die einführenden theoretis ... more