"The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were: firstly, to establish communication strategies utilized by Kabgayi Diocese for local resource mobilization; Secondly, to assess how well the current communications flow is working in supporting the local resource mobilization; and thirdly, to establish the laity's perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church's leaders from the laity. It has been recommended that the clergy and laity leaders should mobilize local resources frequently. The study further established that face-to-face group communication, the bishop's pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially WhatsApp. The study found out that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study established that the laity was little involved in decision-making regarding the church's activities aiming at mobilizing domestic resources. To increase the laity's commitment and their sense of ownership, the Kabgayi Dioecese has been recommended to involve the laity more in decision-making regarding resource mobilization." (Abstract)

Thesis of Cardinal Foley Scholarship Fund (CFSF) beneficiary