"This sociolinguistic study examines the Facebook page of a Catholic parish in the Philippines as a figured world. The figured world framework is a way of viewing a particular locus of interaction as a product of social and cultural construction. This lens, which has been widely used to examine educ
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ation contexts, is applied in this study to the novel context of online religious community interactions. By using the figured world approach to discourse analysis, this research extends the view of social media for religious purposes beyond its usual attractions of entertainment, selfdocumentation, and self-expression. This paper argues that Facebook, as a platform for the digital staging of Catholic parish life, is an important space for the discursive (re)construction of church purpose, participation, interaction, and identity, with potentially important implications to the Catholic Church’s missiological trajectory." (Abstract)
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"This article discusses public relations (PR) and advertising in the work of the rabbi in Israel. The rabbi's influence is felt within the religious population such as through the Sabbath sermon from the synagogue pulpit to congregants, but the media is an additional channel to spreading the rabbi's
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religious message. The traditional, and secular Israeli Jewish population-as distinct from religiously observant (25 per cent of the Israeli Jewish population)-have no regular daily or weekly interaction with the synagogue, which raises the question of the rabbis using extra-synagogual channels to reach them, notably mass media channels. In order to throw light on rabbis' attitudes to public relations, the author carried out a survey of Israeli rabbis. Overall, differences were found between rabbis' attitudes to PR and actual practice. The actual appearance of rabbis in the media is less. In attitudinal terms, Haredi or ultra-Orthodox rabbis scored highly in rating the importance of PR, compared to rabbis from other streams, even though Haredi rabbis live in cultural ghettos and Jewish life for them is focused on the synagogue and Torah learning. Reaching beyond the pulpit was also important for the more intensive substream of modern orthodoxy, "Hardal". By corollary, it was surprising that PR among the non-Orthodox rabbis-notwithstanding that their arena of religious outreach was secular Israel-was rated lower." (Abstract)
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"Taufe, Erstkommunion, Konfirmation, Trauung und Bestattung sind für viele Menschen oft die einzigen direkten Berührungspunkte mit der Kirche. Viele kommen nicht aus Tradition oder Überzeugung, sondern weil ein persönlicher Anlass sie dazu bewegt. Diese Momente bieten eine wertvolle Chance, mit
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Menschen in Kontakt zu treten, die die Kirche sonst eher distanziert betrachten. Doch häufig bleiben diese Gelegenheiten ungenutzt, und bestehende Strukturen werden nicht gezielt weiterentwickelt, um nachhaltige Verbindungen zu schaffen. Dabei gibt es bereits funktionierende Konzepte, die in anderen Landeskirchen, Diözesen und Gemeinden entwickelt wurden, um dem Rückgang bei Anmeldungen zu Kommunion, Konfirmation und anderen kirchlichen Angeboten entgegenzuwirken. Diese Ideen zeigen, wie durch gezielte Anpassungen Kasualien nicht nur als einmalige Berührungspunkte wahrgenommen werden, sondern langfristig Interesse und Bindung schaffen können. Gerade weil diese Gottesdienste für viele Menschen noch selbstverständlich sind, bieten sie einen idealen Rahmen, um neue Ansätze zu erproben – ohne das Rad neu erfinden zu müssen. Ein Blick auf evangelische und katholische Perspektiven zeigt zudem, dass viele Herausforderungen ähnlich sind. Was kann man voneinander lernen? Wo liegen gemeinsame Herausforderungen? Und welche grundlegenden Erkenntnisse geraten in den alltäglichen Routinen aus dem Blick? Wer nur innerhalb kirchlicher Strukturen denkt, verliert leicht aus den Augen, was Menschen wirklich bewegt, die wenig oder gar keinen Bezug zur Kirche haben. Genau hier setzen wir an an. Auf den folgenden Seiten finden Sie Expertenwissen aus der ChurchDesk Ideenschmiede, Inspiration und neue Ideen für eine zeitgemäße Gestaltung von Kasualien. Praxisbeispiele und konkrete Tipps zeigen, wie Gemeinden ihre bestehende Arbeit gezielt weiterentwickeln können. Dabei geht es nicht nur um liturgische Gestaltung, sondern auch um Kommunikation und eine präzise Zielgruppenansprache. Wer Menschen erreichen will, muss verstehen, was sie bewegt – und genau dabei möchte dieser Guide unterstützen." (Seite 1)
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"Die Lebenswelt der meisten Menschen ist digital, viele Gemeinden sind es dagegen noch nicht. Nicht nur bei sinkenden Mitglieder- und Gottesdienstbesucherzahlen wird es höchste Zeit, Wege zu finden, um relevant zu bleiben. Auch darüber hinaus bieten digitale Angebote viel Mehrwert für ein lebendi
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ges Gemeindeleben. Für alle, denen die technischen Hürden bisher immer zu groß vorkamen und das eigene Wissen zu klein, und für alle, die sich digital noch weiterentwickeln wollen, gibt es jetzt dieses hilfreiche Buch. Anschaulich und praxisnah zeigen die erfahrenen Autoren, wie die Digitalisierung gelingen kann: von Kommunikations- und Kontaktmöglichkeiten über digitale Zusammenarbeit, Alltagsorganisation und Verwaltung bis hin zu Online-Inhalten und Gottesdienstformaten. Häufige Probleme sparen sie dabei nicht aus und empfehlen konkrete und erprobte Lösungswege. Beim Gestalten der "digitalen Gemeinde" geht es den beiden Autoren nicht um eine komplette Verlagerung des Gemeindelebens ins Internet, sondern um ein bereicherndes Zusammenspiel und Ineinandergreifen von Digitalem und Analogem, von Online- und Offline-Angeboten." (Verlagsbeschreibung)
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"Kaum ein Thema schwebt so drohend über Kirchengemeinden wie das Thema Strukturprozesse. Wir sind überzeugt, dass diese Herausforderung leichter bewältigt werden kann, wenn man von Menschen lernen kann, die aus der Praxis berichten können. Wir sind täglich in Kontakt mit tausenden Gemeinden ver
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schiedener Konfessionen. Diesen Einblick möchten wir mit Ihnen teilen. Auf über 20 Seiten haben wir in diesem Guide die Kerninhalte zahlreicher Gespräche mit Gemeinden und Expert:innen aus der Gemeinde- und Organisationsberatung für Sie zusammengefasst." (https://explore.churchdesk.com)
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"In diesem Guide unterstützen wir Sie im Aufbau Ihrer Gemeindewebseite. Vom System, über Inhalt hin zu SEO - auf über 20 Seiten erklären wir Ihnen Begriffe, klären Grundfragen und geben Ihnen konkrete Tipps. Was macht eine gute Webseite aus? Wie finde ich das richtige System? Wie fülle ich mei
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ne Webseite mit Bild- und Textinhalten? Was ist SEO und wie hilft es meiner Gemeindewebseite?" (https://explore.churchdesk.com)
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"With the prohibition of religious gatherings by the Philippine government to help curb the spread of the COVID-19, the Catholic Church had to close its doors to the public and instead hold masses and other activities online, primarily utilizing the livestreaming features of Facebook. The study prob
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ed how select parishes in the province of Bulacan engaged their parishioners online in light of the quarantine restrictions imposed in the area. Specifically, the study explores the concept of social communication as embedded in a new culture that is shaped by digital communication, in the context of the engagement of the Catholic Church and its faithful through Facebook during the COVID-19 pandemic. Guided by ideas regarding social communication by Eilers, participatory culture by Jenkins, and COBRA typology by Muntinga, Moorman, and Smit, as its theoretical lenses, this study utilizes a multi-method approach to achieve its objectives. Qualitative focus interviews were conducted with social media managers of Facebook pages of three parishes, as well as for parishioners who follow the selected parish Facebook pages. Data obtained from the content analysis and Facebook insights of the top performing posts of the parishes selected were also analyzed. Findings show that social media has changed how the Church communicates, and thus has forced the evolution of the concept of social communication. Given the size and scope of the various social media pages, they offered the Church viable fora for its visibility and evangelization. Moreover, although social media cannot totally substitute face-to-face gatherings, especially in-person worship, social media can support the Church’s community in a myriad of ways such as providing information about the parishes’ events, activities and advocacies, and allowing a space for the parishioners to engage in dialogue. Viewing communication as one that leads to communion or unity of its community, the current digital culture reshapes social communication as one that fosters a greater sense of participation in the creation and sharing of information among its members." (Abstract)
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"Il volume, nato dall’esperienza dei 150 video tutorial dell’Associazione Webmaster Cattolici Italiani (WECA), offre un cammino in quattro tappe per riflettere, scoprire, condividere sui social e pubblicare sul web l’esperienza di una Chiesa che, appunto, è presente anche nel mondo digitale.
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Un percorso che, soprattutto alla luce dell’esperienza della pandemia, propone come «abitare il digitale» con consapevolezza e formazione senza perdere di vista la continua evoluzione degli strumenti e delle piattaforme digitali. Così da proporre una copertina del libro “interattiva”, con la presenza di un QR Code e lo sviluppo di un algoritmo che accompagnano e ne arricchiscono la lettura con contributi multimediali sempre aggiornati. Prefazione di Papa Francesco." (Publisher description)
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"Investiga os efeitos de sentido, como são construídos e que valores são colocados em circulação no espaço destinado aos comentários nas transmissões ao vivo das missas pelo Facebook. Busca entender como, ao longo da transmissão, acontecem as interações entre público, padre e plataforma
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no espaço dedicado aos comentários. Toma como corpus os comentários das lives das celebrações transmitidas através da página do Padre Anderson Gomes, responsável pela administração da Paróquia Nossa Senhora do Perpétuo Socorro, em Vila Velha (ES). Constitui pesquisa documental, a partir dos posts extraídos da página, com recorte feito após o levantamento das transmissões das missas realizadas no período de um ano, entre 01 de outubro de 2017 e 30 de setembro de 2018. Analisa a transmissão ocorrida no dia 1o de julho de 2018. Trata os dados de forma qualitativa, à luz do referencial teórico e metodológico da sociossemiótica, de Eric Landowski, A.J Greimas e colaboradores. Tem como hipóteses que a experiência religiosa on-line do público está vinculada à experiência off-line e que a interação entre os sujeitos acontece não só através dos regimes de manipulação e programação, mas também a partir do regime de ajustamento." (Resumo)
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"[...] there are, for example, tendencies of ‘branding’ and ‘professionalization’ on a translocal level. Locally, however, we can observe quite different processes: a reluctant appropriation of the organization’s media ensemble by the local authorities even though media-related communicati
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on is considered as necessary for translocal authority figures such as the pope or bishops. Regarding the religious organization, we can observe a tension between a ‘deep’ degree of mediatization in regard to a translocal scope in contrast to a ‘less deep’ degree of mediatization within a local scope. An interesting follow-up question and part of our own future research is how such different degrees of mediatization produce different tempi of transformations: a slower transformation process on a local level in contrast to a faster transformation process on a translocal level, the tensions that emerge and the negotiations that have to be made—not only between translocal and local, but between different localities worldwide." (Conclusion)
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"This ebook is designed to be a primer to provide everything you need to know about social media and how to use it effectively in your community. You’ll learn: why social media matters in today’s ministry environment; how to build a social media ministry team; how to develop a social media plan;
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what makes good social media content; how social media algorithms work (and why that matters); how to optimize your mobile app for social media." (Page 3)
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"In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those who wish to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical e
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xperience. She focuses on key topics for effective church communication, including: building and ministering to online communities; privacy and self-disclosure in the digital age; integrating communications across digital platforms; managing and monitoring social media; faith storytelling with visual social media; hashtag development and live-tweeting." (Publisher description)
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