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Modules in Public Education and Social Marketing
Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1991), 8 modules
Public Communication Campaigns
Berverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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