Le marketing de rue en Afrique

Pierre Mouandjo B. Lewis

Paris: L'Harmattan (2015), 505 pp.

Contains illustrations, bibliogr. pp. 487-496

Series: Études Africaines. Série Gestion

ISBN 9782343057705 (pbk)

Signature commbox: 100:10-PR 2015

Topics:

Informal Sector, Informal Economy Marketing & Branding Markets (General) Outdoor Advertising

Countries:

Africa