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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
New York, Abingdon, UK: Routledge (2019), xix, 299 pp.
"Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across
...
The Movie Business Book
New York; London: Routledge, 4th ed. (2017), xxiii, 628 pp.
"Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including bus
...
The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World
New York; London: Focal Press, 2nd ed. (2014), 625 pp.
Television on the Wild, Wild Web: And How to Blaze Your Own Trail
Studio City, Calif.: Michael Wiese Productions (2014), xxi, 182 pp.
"Indie filmmakers have discovered that web television is a fantastic way to break into the industry, creating many opportunities. This book walks you through the crucial steps on how to fund, film, market, and distribute your web series opus." (Back cover)
Film Marketing
Oxford: Elsevier Butterworth-Heinemann (2010), x, 265 pp.
East Asian Screen Industries
London: British Film Institute (bfi) (2008), vi, 202 pp.
Low-Budget Filme: Marketing und Vertrieb optimieren
Konstanz: UVK (2006), 242 pp.
Gib niemals auf: Filmökonomie in der Praxis
Konstanz: UVK (2004), 282 pp.
