"This paper examines how the media have exposed corrupt officials, prompted investigations by official bodies, reinforced the work and legitimacy of both parliaments and their anti-corruption bodies and pressured for change to laws and regulations that create a climate favorable to corruption. The p
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aper considers, too, how the media can be strengthened, highlighting private versus public ownership, the need for improved protection of journalists who investigate corruption, press freedom and media accountability." (Abstract)
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"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
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ndividual/group rights (e.g., racial and gender equality, gay and lesbian rights) this paper argues that social marketing can also make an important contribution to the creation of an atmosphere in public life that discourages fraud and corruption. It can do so by: raising awareness about the costs of corruption to a country; mainstreaming a concern about corruption within national institutions, increasing the understanding of causal factors of corruption amongst the public and influencing behavior." (Abstract)
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