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Generation Z in Chile, Colombia, México, and Panama: Interests and New Digital Consumption Habits. Their Use of Instagram and TikTok
Profesional de la Información, volume 32, issue 2 (2023), 15 pp.
"In a reality that combines the virtual with the physical and in a context of information saturation, there are consumers who are more critical, demanding, and less loyal. In this context, it is timely to know the new habits of the Centennials, so as to understand their behaviors and consumption tre
...
No Habit, no Listening. Radio and Generation Z: Snapshot of the Audience Data and the Business Strategy to Connect with It
Profesional de la Información, volume 31, issue 5: e310515 (2022), 18 pp.
"This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. An in-depth analys
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Generational Gaps in Political Media Use and Civic Engagement: From Baby Boomers to Generation Z
London; New York: Routledge (2021), xiii, 202 pp.
"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ e
...
