"This nuts-and-bolts introduction to program evaluation is also applicable to evaluation of policies and evaluation of organizational performance. It is rich with over 40 examples from public policy, public health, non-profit management, social work, arts management, education, international assista
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nce, and labor, which illustrate the books step-by-step introduction to the process and methods of program evaluation." (Publisher description)
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"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the
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book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts." (Publisher description)
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"Addresses the challenges of conducting program evaluations in real-world contexts where evaluators and their clients face budget and time constraints. The book is organized around the authors’ seven-step model that has been tested in workshops and practice environments to help the evaluation impl
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ementers and managers make the best choices when faced with real world constraints. The Third Edition includes a new chapter on gender equality and women’s empowerment and discussion of digital technology and data science." (Publisher description)
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"Patrick Rössler führt Schritt für Schritt und anhand einer Beispielstudie in das Handwerk der quantitativ-standardisierten Inhaltsanalyse ein. Ein Muster-Codebuch mit entsprechenden Kategorien dient dabei als Prototyp für eigene Untersuchungen. Die dritte Auflage wurde grundlegend überarbeitet
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und um Kapitel zur automatisierten Inhaltsanalyse sowie zur Forschungsethik erweitert. Das im Buch genannte Codebuch ist im Online-Shop unter Zusatzmaterial verfügbar." (Verlagsbeschreibung)
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