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Countries
Authors & Publishers
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Journals
Output Type
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m ... more
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating ... more
"Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, and thought needs to be put into understanding exactly what outcomes can and should be measured. At a bare minimum, organisations should ensure they have ways for measuring how they perform in the m ... more
"These first chapters form the core of what is planned as a growing guide to investigative journalism over the next two years. To begin, we have assembled the basics: definitions of the field and some key techniques and resources. We will add to these over time a series of supplements dealing with i ... more
« De l’énergie pour les radios » est un guide sur la gestion de l’énergie pour les radios communautaires et locales. Ce guide se veut un outil pour les directeurs et les responsables des stations de radio confrontés à la question de l’alimentation énergétique de leurs stations. Il les ... more
"Chapter 1 describes the current, critical situation public media finds itself in, especially in Central and Eastern Europe. Twenty years after the regime changes, the current trend in media politics can be best described as a “counter-reformation” rather than a progressive transition. Many publ ... more

Handbuch für Mediaberater im Hörfunk

Baden-Baden: Nomos, Ed. Fischer, 2., aktualisierte Aufl. (2011), 196 pp.
"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v ... more
"The guide is structured as follows: In the next section we briefly discuss policy processes in Vietnam and the role of research evidence. The third section focuses on communication as a means to inform policy-makers. This outlines key elements that must be considered to ensure researchers get the r ... more
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the ... more
"Advocacy, communication, and social mobilization (ACSM) refers to a set of interventions that supports tuberculosis (TB) control goals and objectives at international, national, and local levels. These include advocating for sufficient resources, promoting healthy behaviors and attitudes, and engag ... more
"This manual describes the process for starting a local radio station—the organization of community support and planning, equipment needs, programming strategies, business growth and sustainability and journalistic ethics and standards. This manual does not insist that you follow a set of rules to ... more
"This compilation has been divided into four chapters. The first chapter briefly explains what a child helpline is, draws attention to the key elements of a child helpline and attempts to answer some of the questions you may have regarding particular activities of a child helpline and about getting ... more
"OCHA uses communications to create awareness among target audiences (inside and outside the organization) about humanitarian emergencies, including natural disasters and complex emergencies, as well as their impact on vulnerable people. OCHA Communications Officers are charged with the task of brin ... more