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Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning ... more
"Vorhaben der Technischen Zusammenarbeit im Umweltbereich durch Kommunikation zu verbessern, ist einer der Arbeitsbereiche des überregionalen Pilotvorhabens "Institutionenentwicklung im Umweltbereich (PVI)". PVI hat zur Aufgabe, innovative prozeß- und beteiligungsorientierte Ansätze - wie die Umw ... more