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Output Type
"Media is a business, and just like any business, the fundamental skills one needs remain pretty much the same – these range from the reason you became an entrepreneur to critically analyzing your market to knowing your audience and knowing how to make the business sustainable. The best way to arr ... more
"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent ... more
"The present document .. first proposes a working definition of what misinformation, disinformation and hate speech” (MDH) are and how they can be framed conceptually. It then explains why MDH is of such significant concern to the ICRC and the wider humanitarian sector. Next, it outlines the key c ... more
"This guide is designed as a practical tool to support organisations in communicating about ageing and older age. The way people currently talk about ageing and older age is largely negative. To change this conversation we need to stop reinforcing these beliefs – and tell a new story. Small change ... more
"Positive Deviance (PD) is based on the observation that in every community or organization, there are a few individuals who achieve significantly better outcomes than their peers, despite having similar challenges and resources. These individuals are referred to as positive deviants, and adopting t ... more
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru ... more
"In this manual, we discuss key disability issues, key messages and principles for journalists wanting to support the human rights of Africans with disabilities. The manual also deals with terminology - it is about using words and that puts the person rather than the disability first. Jounalists wil ... more
"Training can take different forms. It can be carried out as a one-off exercise, or can be combined with other types of support, such as coaching or mentoring. The most well-known model for monitoring and evaluating training is the Kirkpatrick model, developed in the 1950s. A number of other models ... more
"Esta guía reúne y explica las herramientas básicas para la gestión de las empresas periodísticas. En el ecosistema mediático, encontramos medios nativos digitales de diferente tamaño, antigüedad, y con equipos diversos. Una de las claves hacia la sostenibilidad de los medios es la gestión ... more
"People everywhere feel ever more alienated from - and mistrustful of - news and those who make it. We no longer seem to know who or what to believe. We are living through a crisis of "information chaos". 'News: And How to Use It' is a glossary for this bewildering age. From AI to bots, from climate ... more
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative ... more
"Your goals should always follow the SMART heuristic: Specific, Measurable, Actionable, Realistic, Time-Bound. From that list you can see how “fixing everything that’s wrong in the world,” though noble, isn’t a SMART goal. Instead you’ll want something far more manageable, like stopping a ... more
"This Guide aims to support UNHCR country offices in the use of Social Media to protect People of Concern (PoCs) and ensure they enjoy their rights. We will show how UNHCR staff and partners can develop a Community-Based Protection (CBP) strategy, using Social Media in a way that respects UNHCR’s ... more
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, ... more
"This desk review is the first phase of creating gender digital divide tools for USAID Gender Advisors. It provides an overview of the current status of the gender digital divide (with a particular focus on mobile phones and mobile Internet, although these are not the only aspects of the gender digi ... more
"This book sets out the fundamentals of filmmaking, explores academic discourse on digital documentaries and online distribution, and considers the place of this discourse in the evolving academic landscape. The book walks its readers through the intellectual and practical processes of creating digi ... more