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Output Type
"En el proyecto PLAID se realizaron cursos de capacitación en vídeo para agricultores y consultores. Las experiencias obtenidas en estos cursos constituyen la base de esta guía. En ella se dan consejos sobre cómo producir vídeos informativos utilizando medios sencillos. Esta guía sigue los tre ... more
"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... more
"Jugendliche informieren sich heute primär digital. Umso wichtiger ist es, dass sie bei der Nutzung von digitalen Medien in der Lage sind, Nachrichten und Informationsquellen richtig einzuordnen und wahre von falschen Meldungen zu unterscheiden. Dieses Buch gibt kompetent Auskunft zum Thema. Google ... more

Tell me! Wie Sie mit Storytelling überzeugen

Bonn: Rheinwerk, 2., aktual. und erw. Aufl. (2019), 303 pp.
"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es ... more
"With this guide, I aim to help journalists navigate the ethical dilemmas they encounter as they interview people who have experienced harm. While there are numerous practical guides on such interviewing, especially on trauma journalism, I have yet to find a guide that explores the deeper ethical qu ... more
"The SSDM Report 2018 provides a number of concrete steps to further and strengthen the implementation of the International Telecommunication Union’s (ITU) Smart Sustainable Development Model (SSDM) Initiative. The ITU Development Telecommunication Bureau (BDT) developed the SSDM Initiative in 201 ... more
"This publication is a glossary of alternatives to negative words and phrases, and draws upon the experiences and expertise of both Greek Cypriot and Turkish Cypriot journalists. It aims to encourage sensitive communications, to promote the sharing of stories and experiences, and, eventually, to hel ... more
"This companion guide accompanies The Future is a Choice: The Oxfam Framework and Guidance for Resilient Development, providing practical guidance on how to design and implement resilience-sensitive monitoring, evaluation, accountability and learning (MEAL) systems within our interventions that aim ... more
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und ... more
"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue, ... more
"This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publ ... more
"L’objectif de cette étude est de présenter et de décrire les axes et les éléments les plus importants en matière de politiques publiques médiatiques, à partir d’ expériences comparées et des standards consacrés par le droit et les organisations et instances internationales compétent ... more
"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi ... more
"This booklet is a starter guide for foundations interested in exploring how to make impactful journalism and community-information grants. It shares the experiences of dozens of foundations that have recently funded news and information projects. It also introduces the work of peer foundations that ... more
"The purpose of this document is to provide guidance for anyone involved in humanitarian assistance who produces communications on behalf of an organisation (e.g. press releases, social media, fund raising appeals) or engages with the media (e.g. interviews). It aims to support communications expert ... more