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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more
"En Barranquilla y Soledad se destacan tres categorías de necesidades de información entre la población migrante y retornada: información legal/asuntos migratorios (76%); medios de subsistencia (63%, incluye información laboral); necesidades primarias (55%, esta categoría incluye los temas de ... more
"Wie steht es aus Sicht der Katholikinnen und Katholiken um ihre katholische Kirche? Betrachten sie diese überhaupt als "ihre" Kirche? Welche Medien nutzen Katholikinnen und Katholiken, um kirchliche und religiöse Inhalte und Botschaften zu erhalten? Diesen und weiteren Fragen geht der "MDG-Trendm ... more
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin ... more
"Through a combination of interviews, surveys, desk research, and focus group discussions this Information Ecosystem Assessment (IEA) explores trends of information demand and supply within refugee and host communities. The report analyzes their information access, needs, use, flows, and identifies ... more
"Through a combination of qualitative in-depth interviews with alternative media outlets, quantitative audience surveys involving over 1500 respondents, and focus-group discussions with women and youth civil society actors, this media and information landscape (MILA) evaluates the level of trust tow ... more
"This report contains a range of findings about news audiences in each of the four countries [Brazil, India, United Kingdom, United States], focusing on audiences overall as well as different segments of the public categorised according to their degree of trust towards news brands in their country. ... more
"In der siebten Befragungswelle der Mainzer Langzeitstudie wurde ein deutlich gestiegenes Vertrauen in die Medien festgestellt. Den Medien scheint es 2020 gelungen zu sein, als Orientierungspunkt zu dienen und die Menschen mit Informationen zu versorgen. Auch der in den Vorjahren zu beobachtende Med ... more
"Social media (Instagram, Facebook, Telegram followed by Twitter) are the biggest information channels in general, but especially for youth, with preference for visual content (short videos, reels, pictures with quotes, little text). For example, in Kazakhstan and Kyrgyzstan between 50% and 63% of l ... more
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more
"After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leade ... more
"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp ... more
"In almost all countries, news organisations are the single most widely used source of information about coronavirus. Furthermore, news organisations have become even more central to how people stay informed about coronavirus in the last year because, while overall reach has declined compared to ear ... more
"To gain a comprehensive understanding of both urban and peri/urban/rural locations, the assessment was conducted in two locations in Ethiopia: Gambella Region and Addis Ababa City Administration. A total of 240 respondents participated in the assessment, of which about one-third are female. The fin ... more
"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation ... more
"This year's report reveals new insights about digital news consumption based on a YouGov survey of over 92,000 online news consumers in 46 markets including India, Indonesia, Thailand, Nigeria, Colombia and Peru for the first time. The report looks at the impact of coronavirus on news consumption a ... more