"China’s global communication activities are mainly perceived as sinister propaganda to mislead international audiences, and related discussions exemplify Western unease about China’s global communication efforts. While not trivializing these efforts, this article objects to some of the assessme
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nts and argues in favour of a critical but openminded engagement with China’s global communication activities. Such an approach should pay attention to potential audiences and should closely scrutinize the real-life circumstances of China’s communicative practices and put them into perspective for its audiences. The article highlights these aspects by analysing the screening of a video in New York City’s Times Square in Summer 2016 and one version of the China Daily supplement, China Watch." (Abstract)
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"As part of China’s ‘going out’ strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented
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expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China." (Publisher description)
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