"This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nat
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ure of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication." (Publisher description)
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"This book explores how unresolved questions of social justice shape the character of the political terrain and political actors, through the lens of social media. It treats communication as the medium through which social issues and processes are made visible. Given the rise and spread of populist
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politics, the views of ordinary people on social issues have never mattered more. One platform through which these voices can be studied extensively is social media. Platforms such as Facebook, Twitter now X, YouTube, and Instagram, among others, afford ordinary citizens-often marginalized by traditional mainstream media-space to vent their opinions, engage in discussions of whatever topic, share information and ideas, and explore various kinds of information as well as data, links to which are often provided through various macro and micro discursive spaces therein. Arguably, therefore, social media have become a quintessential platform for studying contemporary sociality. Social media must be studied not just as a communication platform, but one through which the social world, social processes and social issues are made visible and, in some cases, enacted. With rich case studies from the Global South, and a particular focus on Africa, this collection does just that." (Publisher description)
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"This edited collection brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors bring together research from often-overlooked parts of the world to engage i
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n dialogue towards an understanding of the similarities and differences between issues of language and development in the Global South, presenting cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia." (Publisher description)
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"Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchang
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ed via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change." (Publisher description)
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"This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable Afr
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ican language media businesses. The chapters explore the political economy and management of African language media and consider case studies of the successes and failures of African language newspapers, as well as the challenges of developing quality journalism." (Publisher description)
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