commbox Asia

"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr ... aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84) more

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Mass Communication in Nepal: An Annotated Bibliography

Narendra R. Panday (comp.)

Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1977), 34 pp.

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Communication Policies in Sri Lanka: A Study Carried Out by a Committee Appointed by the Ministry of Education

M. A. De Silva, Reggie Siriwardene

Paris: UNESCO (1977), 59 pp.

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Korea: Case Study in the Application of the "Pastoral Instruction of the Pontifical Commission for the Means of Social Communication"

Raymond F. Sullivan

Fairfield University, Thesis (1977), 126 pp.

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Communication Policies in India

M. V. Desai

Paris: UNESCO (1977), 88 pp.

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Readings in Development Communication

Juan F. Jamias (ed.)

Los Baños: University of the Philippines (1977), 145 pp.

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Women and Media in Asia: Proceedings of the Asian Consultation on Women & Media, April 6-9, 1976, Hong Kong

Timothy Yu, Leonard L. Chu (eds.)

Hong Kong: Chinese University of Hong Kong, Center for Communication Studies (1977), xi, 251 pp.

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Radio for Education and Development: Case Studies. Vol. I

Peter L. Spain (ed.)

Washington, DC: World Bank (1977), 198 pp.

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Broadcasting in the Third World: Promise and Performance

Elihu Katz, George Wedell

Michael Pilsworth; Dov Shinar (contrib.)

Cambridge: Harvard University Press (1977), 305 pp.

"The emphasis of our study is on process, on the dynamics of accommodating the phenomenon of broadcasting and its institutional forms to the surroundings of a developing country for which it was not in the first instance designed," say the authors. They are also interested in side effects, some of w ... more

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Editing Church Newspapers: A Table Boy's Handbook

Edwin Maria John

Diliman, Quezon City: Institute of Mass Communication (1977), 305 pp.

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Mass Communication in Taiwan: An Annotated Bibliography

Shou-Jung Yang (comp.)

Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1977), v, 65 pp.

"Communication is defined broadly to include relevant material from such areas as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social psychology, and urban studies. Types of material covered are books, p ... more

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