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Attracting Volunteers Through Social Media Marketing in Environmental Organizations
Journal of Nonprofit & Public Sector Marketing, volume 38, issue 3 (2026), pp. 305-330
"Nowadays, environmental organizations have strategically leveraged social media platforms to raise environmental awareness, promote pro-environmental behavior, manage environmental campaigns, and encourage environmental volunteerism. This study aims to investigate the impact of social media marketi
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Community as infrastructure: A practical guide to making community part of how your organisation works
Fundación Maldita; European Citizen Action Service (ECAS) (2026), 39 pp.
"This guidebook systematises a model Maldita.es has built and tested over more than a decade: treating community not as a marketing channel, but as infrastructure that runs through every stage of the work, from deciding what to look into, to verifying it, to answering people back. It is built to be
...
"Community broadcasters are united by six guiding principles. We will work to:
1. Promote harmony and diversity and contribute to an inclusive, cohesive and culturally-diverse Australian community
2. Pursue the principles of democracy, access and equity, especially for people and issues not adequate
...
