Beschreibt alle gängigen Fundraising-Methoden und gibt Anleitung zur praktischen Umsetzung. Mit zahlreichen Beispielen aus der Praxis: u.a. Greenpeace, Deutsche Welthungerhilfe, WWF, Deutsche Herzstiftung.
This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundin
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g opportunities and how to maximize fund-raising. He covers earned income, local foundations, governmental sources, foreign agencies, the corporate sector, micro-credit, the internet and social investments and sets these within a strategic overview of planning and management effectiveness.
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"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain
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ing good media coverage and making the Internet work for you." (Publisher description)
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The first of a series of three practical guides that cover the most important strategies of fundraisers, incorporating experiences from Asia, Africa, Latin America, Eastern Europe, and the Caribbean. Credibility is an essential component of successful fundraising. This book helps to build on strengt
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hs in the organization and the community. Specific steps to achieve a credible long-range plan and an easy to understand financial plan are described in detail.
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"A good application alone will not get a project funded, but it is an important part of a fundraising approach. This book covers all the stages in the process and offers practical advice, worked examples and exercises." (Catalogue Intermediate Technology Publications 2000)
"Presents different strategies that can be adopted by Southern development organisations in order to achieve greater financial autonomy and describes a wide variety of practical techniques that will help organizations to reach this goal." (Catalogue Intermediate Technology Publications 2000)