Campaigning, Advocacy, PR
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Digital Media Campaigns
8
Advocacy Campaigns
6
Digital Activism, Cyber Advocacy
6
Behaviour Change Campaigns
5
Campaigning: Experiences
5
Campaigning: Planning & Implementation
4
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Campaign Strategies
2
Campaigning: Evaluation, Monitoring, Impact Assessment
2
Forced Labour & Human Trafficking: Reporting & Media Representation
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Campaigning
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Development Communication Campaigns
1
Public Awareness Campaigns
1
Communication Rights
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Communication Strategies
1
Nonprofit Public Relations & Marketing
1
Nonprofit Public Relations: Design & Implementation
1
Social Media Marketing & Digital Public Relations
1
Social Marketing
1
Discourse & Discourse Analysis
1
Behaviour Change Communication
1
Behaviour Change Communication: Effects & Effectiveness
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital & Information Literacy
1
Net Neutrality
1
Facebook
1
Twitter & Microblogs
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Countering Hate Speech, Disinformation & Propaganda
1
Feminism & Communication
1
Gender-Based Harassment, Intimidation & Violence
1
Health Campaigns: Concepts & Strategies
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Migrants & Refugees: Tailor-Made Media Products & Information Services
1
Civic Engagement, Citizen & Community Participation
1
Election Campaigns: Social Media
1
Political Communication
1
Political Parties: Communication Strategies
1
Persuasive Communication
1
Corruption & Combating Corruption
1
Open Source Software
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Language
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Journals
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"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more

SMS Quick Start Guide

Arlington: Ashoka;Changemakers.com;kiwanja.net (2009), 12 pp.

Using Mobile Phones in Advocacy Campaigns

Amherst: MobileActive (2008), 14 pp.

Social Marketing Strategies to Fight Corruption

World Bank, Economic Development Institute (1998), 28 pp.
"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i ... more