"The study of communication for development and social change has been through several paradigmatic changes during the past decades. From modernization and growth theory to the dependency approach and the participatory model, the new traditions of discourse are now characterized by a turn towards lo
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cal communities as targets for research and debate, on the one hand, and the search for an understanding of the complex relationships between globalization and localization, on the other. Our present-day “globalized” world as a whole and its distinct regional and national entities are confronted with multifaceted crises, from the economic and fi nancial to those relating to social, cultural, ideological, moral, political, ethnic, ecological, and security issues. Previously held traditional modernization and dependency perspectives have become more diffi cult to support because of the growing interdependency of regions, nations, and communities in our globalized world." (Abstract)
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"Elaborated on the basis of a literature review and consultations with 11 C4D focal points or monitoring and evaluation (M&E) specialists from 7 UN agencies and a 15-member expert panel. Based on this research, the report details a number of principles for effective, appropriate, and sustainable res
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earching, M&E of C4D." (commbox)
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"El autor presenta una síntesis del pensamiento del comunicador boliviano Alfonso Gumucio y su propuesta acerca de la comunicación para el cambio social, partiendo de la historia del pensamiento comunicacional latinoamericano y ubicando al autor en la línea de tiempo de influencia y de evolución
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académica e investigativa en América Latina." (Resumen)
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"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life. The Production of Modernization examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped." (Publisher description)
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"The most frequently reported conclusion in 1997-2006 is that development theory needs more attention. In 1987-1996 this conclusion was even more frequently mentioned, indicating that scholars were being urged to continue thinking carefully about what development means. Researchers in 1997-2006 freq
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uently concluded that development communication has a positive impact on social structure as they also did in 1987-1996. One difference is that negative impact on social structure is much less frequently mentioned as a conclusion in 1997-2006. Studies in 1997-2006 do not often conclude that there are positive impacts of development communication on individuals, while in 1958-1986, this was one of the most common conclusions, mentioned in one-quarter of all studies. Another important finding in the 1997-2006 period is the apparent dissatisfaction with the state of the art in theory and research in development communication. Aside from urging attention to development theory, the studies also urged more attention to development communication campaign planning by taking into account, local culture, gender issues, and multimedia delivery of information, and to improving research methods." (Conclusions in development communication research)
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"En esta presentación trataremos de: (a) hacer una síntesis del pasado de la Comunicación para el Desarrollo y el Cambio Social; (b) identificar el mapa vial del futuro de la Comunicación para el Desarrollo y el Cambio Social; y (c) entender las implicaciones de estos cambios teóricos sobre la
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elaboración de políticas desde los diferentes enfoques de Comunicación para el Desarrollo y el Cambio Social disponibles en la práctica, los Objetivos del Milenio, y la relación entre las Tecnologías de Comunicación y la Cultura." (Resumen ejecutivo)
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"Este artículo presenta los resultados de una investigación documental interpretativa orientada a reconocer las temáticas, los enfoques de investigación, los referentes teóricos y las formas de abordaje de la relación comunicación y desarrollo en 29 investigaciones realizadas por las facultad
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es de Comunicación Social del país. En primer lugar, plantea como marco teórico la evolución del concepto de desarrollo en relación con la comunicación desde los años 50. En segundo lugar, describe las principales características y tendencias de la reflexión de las universidades sobre la comunicación y el desarrollo en la complejidad del contexto nacional. Finalmente, propone rutas metodológicas, temáticas y teóricas que contribuyan a la consolidación del campo de la Comunicación y el Desarrollo, en permanente construcción."(Resumen)
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"El artículo plantea que la Comunicología de Liberación propuesta por el boliviano Luis Ramiro Beltrán en 1976 puede ser considerada entre las fuentes del pensamiento decolonial junto a otras elaboraciones del dependentismo y el anticolonialismo latinoamericano de entonces. El programa de invest
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igación de modernidad/colonialidad, matriz académica de ese pensamiento, expresa desde mediados de los años ‘90 la renovación que vive el pensamiento crítico latinoamericano, movimiento que tensiona los conceptos hasta ahora aplicados para dar cuenta de los procesos sociales de la región tanto como sus presupuestos, aparte de que se orienta a la conformación de un “paradigma otro” que se desmarque de la visión eurocéntrica prevaleciente desde el siglo XIX. La Comunicación posee bases suficientes para participar en estos desarrollos." (Resumen)
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"How should scholars approach the study of the developmental uses of rural radio? What is the theoretical framework within which to locate the study of rural radio formats employed as development communication? To answer these questions, this brief critique develops a theoretical matrix to be used a
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s an analytical framework for positioning any discussion of rural radio as a development communication pathway. Building on rural radio case studies from the world over, the discussion propounds three trajectories encompassing linear-external, shared-bottom up and self-bottom up approaches, which formulate a matrix for understanding the use of rural radio in development." (Abstract)
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"Through the technique of meta-analysis, this study investigates the scholarly articles appearing in peer-reviewed online and offline journals that address the topic of communication and development from 1998 to 2007 to determine publication trends in the field. The research was prompted by the sens
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e that development was moving off the research agenda of most communication scholars. This seemed surprising in the era of globalization and it was decided to examine the literature for evidence. The study finds that published studies have moved away from mass communication and toward ICTs’ role in development, that they infrequently address development in the context of globalization and often continue to embrace a modernization paradigm despite its many criticisms. In addition, International Communication Gazette was found to be the only mainstream communication journal to include a significant number of articles on development communication." (Abstract)
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"This paper is a peer review of journals addressing the issue of the impact of development communication in a number of development projects and programs. It provides an overview of this discipline and then discusses the evidence about the impact of development communication according to a typology
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developed on the basis of the articles reviewed. This study is part of a wider process that provided support to the First Congress on Communication for Development, an event that took place in Rome on October 2006." (Back cover)
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"This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development,
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and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.." (Publisher description)
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"The history of development communication in media studies is marked by conceptual struggles and complexities that have advanced both theory and practice while leaving a number of conflicts unresolved. These struggles and complexities are not unique to development communication but parallel similar
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issues in the larger field of media studies, as well. Early modernization theories followed by the Latin American critique and subsequent rise of participatory communication reflect many of the same concerns that emerged from the effects tradition challenged by critical theorists and leading to both political economic and cultural studies orientations. Issues regarding individual–psychological versus cultural–contextual orientations, quantitative versus qualitative methods, and value-free versus power-laden positions have marked the conceptual advancements of both development communication and media studies. Moreover, criticisms of linear, transmission models of communication have created greater sensitivity to process, meaning centered conceptualizations of the relationship between media and society. While these struggles and contributions have reshaped communication methods, theories, and practices, the future direction of research continues to be debated." (Pages 65-66)
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"The field of development communication is dominated by two conceptual models: diffusion and participation. These models have distinct theoretical roots and differing emphases in terms of program designs and goals. This article examines the extent of the gap and the overlap between them by comparing
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the objectives and outcomes of 44 projects. The two approaches differ in the underlying philosophies, frameworks, program strategies, and measurement tools, but the gap between these approaches is being bridged by proponents of both models, who knowingly or unknowingly have borrowed elements from one another." (Abstract)
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"This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century." (Publisher descr
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iption)
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"This book looks at the political economy of communication and information, media in development and social change, media theory and practice, international communication technology and communication values and ethics." (Publisher description)