"Many women and men professionally engaged in advertising do have sensitive consciences, high ethical standards and a strong sense of responsibility. But even for them external pressures — from the clients who commission their work as well as from the competitive internal dynamics of their profess
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ion — can create powerful inducements to unethical behavior. That underlines the need for external structures and systems to support and encourage responsible practice in advertising and to discourage the irresponsible. Voluntary ethical codes are one such source of support. These already exist in a number of places. Welcome as they are, though, they are only as effective as the willingness of advertisers to comply strictly with them. "It is up to the directors and managers of the media which carry advertising to make known to the public, to subscribe to and to apply the codes of professional ethics which already have been opportunely established so as to have the cooperation of the public in making these codes still better and in enforcing their observance." We emphasize the importance of public involvement. Representatives of the public should participate in the formulation, application and periodic updating of ethical codes. The public representatives should include ethicists and church people, as well as representatives of consumer groups. Individuals do well to organize themselves into such groups in order to protect their interests in relation to commercial interests." (Conclusion, page 20)
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"The UNESCO/DANIDA Basic Learning Materials Initiative originated in the International Consultative Forum on Education for All. The first phase of the programme began in 1993, with a survey of the book sector in selected countries, and culminated in the publication of a manual entitled “A Guide to
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Sustainable Book Provision. From Plan to Print”. This further manual is designed to assist UNESCO National Commissions and Ministries of Education, in the organization of the various logistical aspects of national book sector consultations. Since its first conception in 1997, it has been revised several times, after the experiences gained in several African countries. It includes suggested guidelines for the organization of national book sector consultations, recommended agenda, and a range of notes to assist chairpersons, facilitators, and presenters." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 244)
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"Supersedes a provisional listing prepared by ABC in June 1995 now revised and expanded and containing 145 entries, each with a short annotation covering areas of publishing and/or providing a short company profile. The directory is arranged in five sections (i) Women publishers in Africa (i.e. owne
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rs or directors of publishing companies or their chief executives); (ii) women in senior management positions in African publishing; (iii) women in the retail book trade and in book distribution; (iv) women in other sectors of the African book world; and (v) some African women’s organizations with publishing programmes. Each entry provides contact details and full address, telephone and fax numbers, and email addresses for some (some of which will now be very dated). No further editions published." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 191)
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"The report of a consultation forum which brought together 58 participants from book-related organizations and institutions in Botswana, and which was convened to identify the key issues in book development, the problems facing the book industries in Botswana, and the way forward to lead to the esta
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blishment of a national book policy for the country. Individual sessions looked at procurement and distribution of textbooks, publishing of reading materials for new literates, providing suitable reading materials for the general public in Botswana, and the challenges of publishing in local languages. The report includes the papers that were presented (or summaries thereof), a summary of the group discussions, and the recommendations that were generated by the consultation exercise." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 436)
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"Financed by the Dag Hammarskjöld Foundation, this is a major and in-depth study of the problems and obstacles encountered by the Kenyan publishing industry in the manufacture, distribution, and marketing of their books. The first four of seven chapters provide the historical background and present
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an overview of publishing in Kenya. Subsequent chapters deal with education, culture and publishing, the special problems of the book industries, and a concluding chapter contains a number of recommendations how some of the problems of the industry might be tackled, and which will need to be addressed by the government, NGOs and donor agencies, book industry professionals, and the general public. The volume also contains a substantial amount of statistical and other data collected during the preparation of the study, and a series of appendixes list major publishers and active booksellers in Kenya." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 607)
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"While many other publication address the problems of developing local private publishing from a commercial and professional point of view, this guide is specifically designed for the purpose of creating a sustainable and affordable system for the provision of good quality learning materials for sch
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ools and non-formal education programmes. It describes how the supply of books to schools is related to various other publishing requirements, shows how real problems in book provision can be identified and suggests strategies for dealing with them." (Executive summary, page 10)
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"International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research
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an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war." (Publisher description)
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"This is a report about, and the papers presented at, a conference jointly sponsored by the Norwegian Library Association, the Norwegian Non-fiction Writers, and the Chr. Michelsen Institute, which focussed on the role and support from Nordic countries to academic book production and distribution in
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Africa. Invited speakers included academics, government officials, publishers, and booksellers and librarians from Africa as well as some from the USA and Europe. It presents a useful collection of views and perspectives on the current state of the scholarly book in Africa and its distribution and dissemination." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2270)
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"Provides a history of one of the publishing products during British colonial rule: The Christian Messenger, a pioneering journal and newspaper (with text in English and in Ghanaian languages) founded by German and Swiss missionaries as a joint venture between the Methodist Church and the Basel Miss
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ion. Besides publishing this newspaper, the mission press also produced translations of the bible, published dictionaries, and commissioned textbooks on many subjects." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1708)
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