"What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into differen
...
t markets of Rede Globo, the network that has an effective monopoly on novelas production in this country. Using Census data for the period 1970-1991, we find that women living in areas covered by the Globo signal have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and for women in the central and late phases of their fertility cycle, consistent with stopping behavior. The result is robust to placebo treatments and does not appear to be driven by selection in Globo entry. Finally, we provide suggestive evidence that novelas, and not just television, affected individual choices. First, people living in areas covered by the signal were more likely to name their children after novela characters. Second, entry of a network that relied on imported shows did not have a significant impact on fertility. Third, the impact of Globo presence was strongest for women close in age to the main novela characters." (Abstract)
more
"Presenta las ponencias del seminario «Industrias culturales: máquina de deseos en el mundo contemporáneo». Entiende a las «industrias culturales» como dispositivos de producción de subjetividades y como agentes centrales en la reproducción social. Además, sostiene que es en las industrias
...
culturales donde hoy en día se produce la «educación sentimental», y donde se moldean los valores y las ideologías sociales. Las ponencias focalizan su análisis en la cultura como mercancía, es decir, en los productos culturales ya no como «obras de arte» o como quehacer de «grandes autores», sino como simbolizaciones devenidas en cosas que, de acuerdo con la teoría marxista del fetichismo de la mercancía, encubren que su valor existe únicamente como producto social." (Descripción de la casa editorial)
more
"By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and eve
...
n localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation." (Publisher description)
more
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
onduct their own primary research into genres. In that sense, the methodology is expansive rather than reductive. Presumably, two students could conduct an analysis of the same genre using different approaches and come up with divergent interpretations. In all cases, for an interpretation to be valid: (1) the analysis must be systematically applied, and (2) the analysis must be supported with concrete examples from the text (i.e., film, television episode, newspaper). It must be emphasized, however, that depending on the specific area of study, one approach may be more useful than another." (Preface, page xiii)
more
"Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusi
...
ons that place the issue of media convergence in the framework of film development." (Publisher description)
more
"Este libro aborda la actualidad de la telenovela, y sus procesos de producción y de distribución en distintos mercados; los estilos el mexicano, el brasilero, el colombiano, y el global, representado por las más recientes producciones en Estados Unidos. Como un caso de la relación de la telenov
...
ela con las prácticas sociales, un capítulo trata la utilización de temáticas de salud en las telenovelas, desde el rastreo histórico a las nuevas propuestas sobre la incorporación de mensajes de salud." (Descripción de la casa editorial)
more