"Advertising-based revenue strategies tend to create a tunnel vision within regional media outlets, distracting them from investing time and resources in innovation to explore other audience opportunities. Take the example of catering to the diaspora: what would happen if Prensa Libre (Guatemala), La Prensa Gráfica (El Salvador), and La Prensa (Honduras) created a task force to experiment with a 30-minute podcast for loyal users to listen to while commuting to work that rounded up news from home? What if they supplemented that podcast with a newsletter summarising key news items, and linked back to full versions hosted in a geo-tagged section given to a sales team in the U.S. to sell as premium ad space? What if they collaborated with independent outlets in key markets to incorporate local news items relevant to the diaspora? What if all of this were supplemented with a social media strategy including a closed membership Facebook group, for example, where paying members of the diaspora communities can safely share information and support? What might an annual in-person event look like for this community? And what unique revenue opportunities would each of these present for legacy outlets? Crowd-funded investigations, membership fees, merchandising, targeted advertising opportunities sold at a premium, audio sponsors, and native content opportunities are all possibilities that experimentation could yield. The first goal of any outlet looking to explore new opportunities like this should be profiling the audience in the most detailed way possible, and then considering how your existing product might meet their unique needs. This exploration should go beyond audience data to incorporate research that will give you the clearest possible information about your customer segment." (Conclusion)