"Development stories may explore national or international efforts to reduce poverty and inequality or improve health and education with a focus on their long-term impact or sustainability. Good development journalism should consider the perspective of those most affected and reflect their lived experience and agency while interrogating the structural imbalances and power dynamics at play. It will critically evaluate the processes and mechanisms involved in development, such as aid agencies and government programmes. This guide is created in the framework of the Freelance Journalism Assembly and is primarily intended to support freelance journalists in improving their pitches and chances of being commissioned and/or hired by news organisations and publishers. We know that editors receive a high volume of pitches and truly hope this handbook helps you prepare winning pitches that stand out from the crowd and can improve your stories on development issues." (Introduction, page 2)
What makes a great development story? 3
How to structure your pitch, 4
How to pitch visual stories, 5
Where to pitch, 6
How to make the most of your pitch, 7
How to pitch collaborative projects, 8
Pitching ethics and etiquette, 9