A News Portal Without a News Team: Journalistic and Marketing Logics at the Malaysian National News Agency
In: Making Online News, Vol. 2: Newsroom Ethnographies in the Second Decade of Internet Journalism
David Domingo; Chris Paterson (eds.)
New York et al.: Peter Lang (2011), pp. 141-150
Signature commbox: 70-Journalism-E 2011
"The internet has offered national news agencies the opportunity to extend the reach of their services to non-media consumers. This chapeter analyzes the case of BERNAMA, highlighting the tensions between journalism and marketing in the process of blurring the traditional definitions of news agency with their online services." (Page 141)
