"Overall, South Africa has a relatively vibrant and developing media environment. The 15 interviewees were involved in 37 media development initiatives between them. These development initiatives comprise the following: 12 training initiatives; nine advocacy initiatives; five research initiatives; three training media initiatives; two legal support initiatives; one award initiative; one grant making initiative; one conference; and, one revenue stream generation initiative [...] Through their experiences of designing, implementing and evaluating their media development initiatives, interviewees offer the following learning points regarding success. They stress the importance of strategic and long-term planning, of working with partners where possible, avoiding dependency on donors and taking the cultural context into account [...] Interviewees praised media development initiative donors for starting to seek advice about the real needs on the ground. However, interviewees feel that donors are falling short in the following ways: the withdrawal of funding from South Africa; the duplication of initiatives; conducting the wrong training; only providing short-term funding; being too prescriptive; and, not providing for core costs. According to the participating media professionals, the strategic priorities for media development are media management training, community participation, specialised reporting training and media monitoring." (Summary & conclusions, page 99-100)