"This report reflects a shared ambition to lead the way in achieving gender equality in the media workplace, recognizing that the very existence of PSM relies on its ability to: accurately reflect the experiences of the audiences it serves; increase innovation and productivity through the building of diverse teams; attract and retain the best talent from the available global pool. EBU data shows that Members have different starting points and are facing different challenges. However, an increasing number are making gender equality a priority and achieving impressive results, leading to a change in their cultures. This report stresses particularly the importance of working toward a sustainable culture in which women and men have equal opportunities to progress. The recommendations in this report are supported throughout with actionable tips and case studies from EBU Members. These narratives provide an opportunity to learn from each other and to identify practical steps that other media organizations can take. The report explores thoroughly the strategies that underpin a gender-equal media organization: workplace data and staff feedback to diagnose the issues; effective workplace policy to support equality of opportunity; and enabling a positive workplace culture through flexibility, leadership and behaviours to retain talent." (Executive summary)