"Detailed information (administration name, technical information, founding date, address) about media intended for use by potential advertisers, but helpful to anyone interested in mass communication. Covers radio and television stations, movie theaters, newspapers, and magazines. Includes data on advertising for large and small cities, state-by-state. Provides information on advertising costs in various media, and statistics on magazine sales, radio listeners, and television viewers. Organized by geographic region, each state has subdivisions by city. For identifying regional newspapers and broadcast media, this directory proves essential. Indexes by municipality and by name of the media." (Ann Hartness, Brazil in Reference Books 1965-1989. Scarecrow Press, 1991)