"In light of the role played by state-aligned actors, the private sector and lawmakers in countries with strong democratic institutions should adopt policies that mitigate the ability of state actors to manipulate AI and weaponize communication platforms. Efforts to combat disinformation must recognize that a range of private companies beyond just tech firms are implicated in information manipulation and must put safeguards in place. For example, registration and financing limits on paid PR firms, domestic and foreign, and better oversight by tech platforms on how their platforms are used by state actors is essential. Furthermore, greater transparency about all types of advertising and paid content promotion is needed, not just about political advertising in a handful of Western countries. This could be implemented through existing election laws and paid advertising regulations [...] Any meaningful efforts to combat disinformation will need to address the politicization of social media manipulation and influence operations, and their integration into electoral politics. Lawmakers should implement restrictions on the use of moderation mercenaries, black PR firms, and social media manipulation by those entrusted with public office. Countries should not only require great transparency for the platforms themselves, but should also practice what they preach by adopting transparency requirements for state and government entities related to advertising and outreach on social media and messaging platforms. Tech platforms must reduce the profitability of intentional and opportunistic disinformation efforts, including by reducing the prevalence and ease of plagiarism or the “recycling” of news content for clickbait. Reducing the economic incentives for click-bait, "churnalism", and regurgitated journalistic content would help deter the profit-driven non-ideological actors in these disinformation networks." (Conclsuions and recommendations, page 24-25)