"Bearing in mind the political and economic circumstances in the early stages of development of a democratic Macedonia, international donors played an important role in providing a vibrant media landscape including legal framework and relevant institutions. Donors in Macedonia engaged in a number of media assistance projects producing varying results, but mostly providing short-term improvements. The reasons behind the donors’ limited success can be explained through Berkowicz’s ‘transplant effect’. In particular, the reforms in the Macedonian media sector were conducted according to the model of the liberal media system, underestimating the potential dangers of the local context. In that light, the local context of high state politicization, strong business and political parallelism and ethnic segregation were to a great extent overlooked. In addition to the lack of understanding of the local context, there was an absence of a coherent donor assistance strategy. This has contributed towards the overall limited success of the assistance efforts. With several notable exceptions, most of the media assistance in Macedonia was of short and mid-term orientation, which finally resulted in short-term results." (Conclusion)