"Visuals hold a special place in the field of communication. Politicians, in a move to position themselves or market their activities, use visuals that stand as a testimony to their principles. However, their importance and value in political communication are not highly reflected in academic literature. This article is built from this understudied field by looking at the role photojournalists play in framing opposition political parties in Zimbabwe. Photographs are important tools in politics as evidenced by experimental research on political communication that found that ‘a single photograph can have a clear impact on voters’ judgements regarding a candidate’s demeanour, competence, leadership ability, attractiveness, likeableness, and integrity’. This study seeks to analyse photographs that were used by photojournalists to frame the newly formed political party, amidst the power struggles within the party, and political repression from the authoritarian regime. Informed by visual framing, the study found that photojournalists framed Nelson Chamisa as youthful and vibrant while his party was seen as resembling the new dawn. However, photographs also showed that Chamisa and his party had nothing to offer as they did not have a constitution, guiding policy nor a clear ideology." (Abstract)