Document details

Beijing's Global Media Offensive: China's Uneven Campaign to Influence Asia and the World

Oxford: Oxford University Press (2023), 561 pp.

Contains index

ISBN 978-0-19-751578-5 (online); 978-0-19-751576-1 (print)

"Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded. At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience. Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts. In Beijing's Global Media Offensive - a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence - Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood - Southeast Asia, Taiwan, Australia, and New Zealand - and also in the United States and many other parts of the world. He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts. While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy. Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad." (Publisher description)
1 Building a Giant - or a Giant Failure? 1
2 A Short Modern History of China's Soft and Sharp Power Approaches, 35
3 The First Charm Offensive Sets the Stage for Today, 55
4 Motivations for China's Modern Influence Campaign, 71
5 Opportunities, 101
6 The Soft Power Toolkit: Media and Information Coming Through the Front Door, 137
7 Xinhua and Content-Sharing Deals: A Success Story, 181
8 The Sharp Power Toolkit: Media and Information Slipping Through the Back Door, 201
9 Controlling the Pipes, 223
10 Old-Fashioned Influence, 247
11 China's Mixed Effectiveness, 259
12 A Path Forward: Pushing Back Against China's Information and Influence Activities, 315