"The impact of new media can be better understood through a framework that considers five levels of analysis: individual transformation, intergroup relations, collective action, regime policies, and external attention. New media have the potential to change how citizens think or act, mitigate or exacerbate group conflict, facilitate collective action, spur a backlash among regimes, and garner international attention toward a given country. Evidence from the protests after the Iranian presidential election in June 2009 suggests the utility of examining the role of new media at each of these five levels. Although there is reason to believe the Iranian case exposes the potential benefits of new media, other evidence - such as the Iranian regime's use of the same social network tools to harass, identify, and imprison protesters - suggests that, like any media, the Internet is not a "magic bullet." At best, it may be a "rusty bullet." Indeed it is plausible that traditional media sources were equally if not more important." (Summary)