A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and charts that can be photocopied or made into OHP slides. Topics covered include market and product research, effective selling and sales-team management, sales budgeting, sales of subsidiary rights, creating publicity material, distribution and warehousing, cost and performance control.