"State capture is slowly but surely enveloping Hungarian media, principally through the “soft censorship” of financial incentives and influence that affect media otlets’ editorial content and economic viability. Allocation of state advertising spending is opaque and unfair; it is based on the political leanings of particular media outlets, and this distorts market competition significantly. Biased advertising spending influences editorial policies in an indirect way, creating a newsroom atmosphere in which editors accept and journalists practice self-censorship. Market competition among media agencies is clearly distorted by the biased award of state contracts. Legal regulations and financial practices of Hungary’s current public-media financing permit improper state influence over public media and fail to comply with European Commission requirements regarding state support for public-service media." (Key findings, page 6)