"Literature about China’s role in Africa suggests that China’s presence on the continent is often viewed in stark binary terms, as either an exploitative, predatory force or a benevolent, development partner. An analysis of attitudes in the South African media over the last three years (if De Beer & Schreiner’s 2009 study is included), suggest that overall a more balanced view of China is emerging. Individual reports may still take an either/or stance, but when considered on the whole and across a range of media platforms, China is not represented in either a starkly positive or starkly negative light. It would seem that a cautiously optimistic attitude characterizes South African media coverage. The overall balance between positive, negative and neutral statements may suggest an understanding that China’s role in Africa is a complex one, which cannot be pigeonholed as either a ‘bad’ or ‘good’ news story. South Africa’s association with China as a partner country in the BRICS formation might in future continue to shape positive coverage. The large component ‘neutral’ statements may also reflect the strong influence of the normative values of ‘objectivity’ and ‘balance’ on South African professional journalism practice." (Conclusion, page 16-17)