"Cultural diplomacy has been one component of China’s foreign policy since its very foundation. However, it is only in recent decades that culture has been wielded as a tool to serve high-reaching goals commensurate with China’s rising superpower status and its capacity to contend for global hegemony. This study examines China’s recent efforts to enhance cultural exchanges in multilateral and regional platforms. The primary aim is to analyse the rationale, motivations, main initiatives and strategies underpinning China’s cultural diplomacy based on a conceptual framework centred on the notions of cultural diplomacy and hegemonic transition. The author begins by presenting the guiding conceptual framework and providing an overview of China’s overall cultural diplomacy approach over the last two decades. The analysis then delves into China’s engagement in well-established and new multilateral platforms such as UNESCO, the Belt and Road Initiative (BRI), the BRICS group, and regional forums established between China and developing regions. Shifting the focus to Latin America, the research investigates the China-Community of Latin American and Caribbean States (CELAC) Forum (CCF) as a platform for cultural exchanges and an instrument of China’s cultural diplomacy, and systematizes its cultural initiatives, prioritized areas, key actors involved, and strategies." (Back cover)