China’s Strategy to Shape Africa’s Media Space
Washington, DC: Africa Center for Strategic Studies, April 16 (2024)
"China’s biggest media conglomerate, Xinhua, has 37 bureaus in Africa. This dwarves any other news agency—African or non-African—and is a dramatic increase from just a handful two decades ago. Another Chinese media giant, StarTimes, is China’s biggest player in African digital TV and the second largest in Africa after South Africa’s DSTV. StarTimes is installing satellite dishes in 10,000 rural homes across 20 African countries, linking them to Chinese digital TV, further embedding itself on the continent.
Many of Africa’s young journalists are trained in China and paid by Chinese media entities. In Kenya alone, 500 journalists and local staff are employed by Chinese media agencies, dispatching 1,800 news items monthly. Veteran China-trained Kenyan journalist Joseph Odindo, the former editorial director of Nation Media Group (East and Central Africa’s largest media conglomerate), notes that he had to keep close watch on his workforce while at the Standard Group. “[W]e had to draw up a chart which would enable us to see who was out on a Chinese training at any given time, who was due to come back, and who was next—otherwise you could find half of your newsroom is in Beijing undergoing training.”
The surge in Chinese investments in the African media space is part of a global strategy by the Chinese Communist Party (CCP) to gain influence in the developing countries by shaping their information environments. The CCP views the media as a battleground for “telling China’s story well,” a phrase coined by CCP General Secretary Xi Jinping in 2013 at the party’s National Propaganda and Ideology Work Conference. China’s ruling party, according to its own policies, regards the media as an arena of combat to advance its narratives and policies and to discredit those of its adversaries without using military force. This invokes the Sun Tzu concept of “winning battles without fighting,” a concept CCP propagandists frequently use to describe their media offensives." (Introduction)
Many of Africa’s young journalists are trained in China and paid by Chinese media entities. In Kenya alone, 500 journalists and local staff are employed by Chinese media agencies, dispatching 1,800 news items monthly. Veteran China-trained Kenyan journalist Joseph Odindo, the former editorial director of Nation Media Group (East and Central Africa’s largest media conglomerate), notes that he had to keep close watch on his workforce while at the Standard Group. “[W]e had to draw up a chart which would enable us to see who was out on a Chinese training at any given time, who was due to come back, and who was next—otherwise you could find half of your newsroom is in Beijing undergoing training.”
The surge in Chinese investments in the African media space is part of a global strategy by the Chinese Communist Party (CCP) to gain influence in the developing countries by shaping their information environments. The CCP views the media as a battleground for “telling China’s story well,” a phrase coined by CCP General Secretary Xi Jinping in 2013 at the party’s National Propaganda and Ideology Work Conference. China’s ruling party, according to its own policies, regards the media as an arena of combat to advance its narratives and policies and to discredit those of its adversaries without using military force. This invokes the Sun Tzu concept of “winning battles without fighting,” a concept CCP propagandists frequently use to describe their media offensives." (Introduction)
