"There are five key reasons why China encounters problems in trying to manage the global conversation. First, the power and scope of conversation is not under China's control, but rather resides in the audience [...] Second, the audience's image of China is conditioned by the politics of the country: the authoritarian politicalsystem, a flaccid approach to human rights, the rise of an aggressive style of nationalism, the treatment of dissidents [...] The third problem in China's strategy follows the second. China's public diplomacy activities strain to achieve credibility [...] Fourth, the public diplomacy architecture, with the international broadcasters securely embedded within the political system, reinforces popular suspicion that the Chinese are engaged in state-sponsored propaganda [...] Fifth, China's international broadcasters are considered by the leadership as a remedy for the apparent defects in the global flow of information. Moreover, at the heart of cultural imperialism lies a belief that power over the global flow of news and information translates into strategic and political power. However, the continued relevance of this theory is open to disucssion ..." (Conclusions, page 471-472)