Communicating in a Crisis: Risk Communication Guidelines for Public Officials
Substance Abuse and Mental Health Services Administration (SAMHSA) (2019), 46 pp.
CC-like licence
"This guide focuses on the following areas: a brief orientation and perspective on the media for public officials, including discussion of how the media thinks and works, and on the public as the end-recipient of information; techniques for responding to and cooperating with the media in conveying information and delivering messages before, during, and after a public health crisis; tools of the trade of media relations and public communications; strategies and tactics for addressing opportunities and challenges that may arise as a consequence of communications initiatives." (Preface)
1 Preface, 4
2 Introduction, 5
3 Communications fundamentals, 7
4 Communicating complex, scientific, and technical information, 10
5 Myths, principles, and pitfalls, 13
6 Understanding and working with the media, 19
7 Using social media before and during crises, 27
8 Correcting errors and rumor control, 31
9 Assessing personal strengths and weaknesses, 32
10 Presenting information at public meetings, 34
11 Recognizing opportunities to speak out, 41
12 Suggested readings and resources, 43
2 Introduction, 5
3 Communications fundamentals, 7
4 Communicating complex, scientific, and technical information, 10
5 Myths, principles, and pitfalls, 13
6 Understanding and working with the media, 19
7 Using social media before and during crises, 27
8 Correcting errors and rumor control, 31
9 Assessing personal strengths and weaknesses, 32
10 Presenting information at public meetings, 34
11 Recognizing opportunities to speak out, 41
12 Suggested readings and resources, 43
