"In this chaper, Hamid Mowlana elucidates four cardinal concepts of the Islamic worldview that may serve as the fundamental principles of ethical communication in Muslim societies: (1) tawhid (unity, coherence, and harmony of all in the universe), (2) amr bi al-ma'ruf wa nahy'an al munkar (commanding to the right and prohibiting from the wrong), (3) ummah (community), and (4) taqwa (piety). It is his thesis that, in contrast to the ethical foundation of the modern West with its emphasis on the secular, ethics in the Islamic world are predicated on the inseparability of the religious and the social. Throughout Islamic history, he asseverates, information has been not a commodity but a moral imperative." (Page 237)