Communication and Social Mobilization in Yellow Fever Mass Vaccination Campaigns: 10 Points from Field Experience
World Health Organization (WHO) (2015), viii, 31 pp.
"The main objective of this document is to provide evidence-based guidance on conducting practical social mobilization and communication for a yellow fever vaccination campaign, either preventive or reactive. Information is also given on the monitoring and evaluation of communication and social mobilization techniques. These 10 points from field experience will be especially useful for district-level planning. We aim to impart knowledge from the field about using political structures, communication strategies and grass roots communications; sending key messages; dealing with the local media; training mobilizers; conducting a local assessment; and preparing a local plan. This can be used both in local assessments and district planning at a national level, and will help find the correct media mix in these contexts that balances the effective use of printed materials and social networks." (Introduction, page 1)
Introduction, 1
1 Building small-scale activities, 3
2 Planning advocacy, communication and social mobilization activities, 5
3 Identifying the district communications focal point, 7
4 Defining the main messages and the specific messages, 9
5 Training mobilizers in social mobilization, 11
6 Developing a local assessment and a local communications action plan, 15
7 Getting the right media mix, 17
8 Using banners, posters and radio, 21
9 Working with networks, 23
10 Monitoring and evaluating the social mobilization campaign, 25
Annex 1 Example of an action plan at the local level, 27
Annex 2 Example of radio transcript from Cote d’Ivoire, 28
Annex 3 Specific messages for yellow fever, 29
Annex 4 Sample form to monitor social mobilization, 31
1 Building small-scale activities, 3
2 Planning advocacy, communication and social mobilization activities, 5
3 Identifying the district communications focal point, 7
4 Defining the main messages and the specific messages, 9
5 Training mobilizers in social mobilization, 11
6 Developing a local assessment and a local communications action plan, 15
7 Getting the right media mix, 17
8 Using banners, posters and radio, 21
9 Working with networks, 23
10 Monitoring and evaluating the social mobilization campaign, 25
Annex 1 Example of an action plan at the local level, 27
Annex 2 Example of radio transcript from Cote d’Ivoire, 28
Annex 3 Specific messages for yellow fever, 29
Annex 4 Sample form to monitor social mobilization, 31
