Communication for Development and Social Change
Los Angeles et al.: Sage (2008), 428 pp.
Contains tables, acronyms pp. 10-13, bibliogr. pp. 391-413, index
ISBN 978-0-7619-3609-1 (pbk); 978-81-7829-772-9 (pbk India)
Other editions: originally published by UNESCO under the title: Approaches to development: studies on communication for development. Paris, 2003
Signature commbox: 10-Development-E 2008
"This book includes 17 articles on the current state of communication for development from renowned communication practitioners and scholars. It covers five areas: an introduction to the relationship between development, participation and communication; the theoretical underpinnings of development communication; the development communication strategies of international institutions like UNESCO, FAO and UNICEF; concrete experiences in HIV/AIDS communication and the concepts behind; and case studies on community media and media projects in conflict areas. The special value of this book is that the project examples are not just presented in a descriptive manner, but analyzed in detail according to the underlying communication concepts. In addition, various contributions trace the history of participatory communication approaches to development. This is a revised and updated version of a 2003 UNESCO publication called Approaches to Development: Studies on Communication for Development." (CAMECO Update 4-2008)
Introduction / Jan Servaes, 14
I. INTRODUCTION
1 Communication and the Persistence of Poverty: The Need for a Return to Basics / Pradip Thomas, 31
2 Hybrid Interactions: Human Rights and Development in a Cultural Perspective / Jan Servaes and Chris Verschooten, 45
3 Media Globalization through Localization / Jan Servaes and Rico Lie, 58
4 Vertical Minds versus Horizontal Cultures: An Overview of Participatory Process and Experiences / Alfonso Gumucio-Dagron, 68
II. THE THEORETICAL UNDERPINNINGS OF DEVELOPMENT COMMUNICATION
5 The Panoptic View: A Discourse Approach to Communication and Development / Sujatha Sosale, 85
6 Threads of Development Communication / Royal D. Colle, 96
7 Development Communication Approaches in an International Perspective / Jan Servaes and Patchanee Malikhao, 158
8 Tracing the History of Participatory Communication Approaches to Development: A Critical Appraisal / Robert Huesca, 180
III. COMMUNICATION POLICIES, STRATEGIES AND EXEMPLARS
9 Communication for Development Approaches of Some Governmental and Non-Governmental Agencies / Jan Servaes, 201
10 UNESCO's Contributions to Cultural Diversity and Communication for Development / UNESCO, 219
11 Making a Difference through Development Communication: Some Evidence-based Results from FAO Field Projects / Gary Coldevin in collaboration with the Communication for Development Group of the FAO of the UN, 232
12 Involving People, Evolving Behaviour: The UNICEF Experience / Neill McKee, Erma Manoncourt, Chin Saik Yoon and Rachel Carnegie, 254
IV. SPECIAL CASE: HIV/AIDS CAMPAIGNS
13 Rural HIV/AIDS Communication/Intervention: From Using Models to Using Frameworks and Common Principles / Rico Lie, 279
14 Religion and HIV/AIDS Prevention in Thailand / Patchanee Malikhao, 296
15 Fighting AIDS with Edutainment: Building on the Soul City Experience in South Africa / Thomas Tufte, 327
V. MORE COMPLEXITY ADDED: COMMUNITY MEDIA AND CONFLICT RESOLUTION
16 Making Community Media Work: Community Media Identities and Their Articulation in an Antwerp Neighbourhood Development Project / Nico Carpentier, Rico Lie and Jan Servaes, 347
17 Working with Media in Areas Affected by Ethno-political Conflict / Georgios Terzis and Myria Vassiliadou, 374
Conclusion / Jan Servaes, 389
I. INTRODUCTION
1 Communication and the Persistence of Poverty: The Need for a Return to Basics / Pradip Thomas, 31
2 Hybrid Interactions: Human Rights and Development in a Cultural Perspective / Jan Servaes and Chris Verschooten, 45
3 Media Globalization through Localization / Jan Servaes and Rico Lie, 58
4 Vertical Minds versus Horizontal Cultures: An Overview of Participatory Process and Experiences / Alfonso Gumucio-Dagron, 68
II. THE THEORETICAL UNDERPINNINGS OF DEVELOPMENT COMMUNICATION
5 The Panoptic View: A Discourse Approach to Communication and Development / Sujatha Sosale, 85
6 Threads of Development Communication / Royal D. Colle, 96
7 Development Communication Approaches in an International Perspective / Jan Servaes and Patchanee Malikhao, 158
8 Tracing the History of Participatory Communication Approaches to Development: A Critical Appraisal / Robert Huesca, 180
III. COMMUNICATION POLICIES, STRATEGIES AND EXEMPLARS
9 Communication for Development Approaches of Some Governmental and Non-Governmental Agencies / Jan Servaes, 201
10 UNESCO's Contributions to Cultural Diversity and Communication for Development / UNESCO, 219
11 Making a Difference through Development Communication: Some Evidence-based Results from FAO Field Projects / Gary Coldevin in collaboration with the Communication for Development Group of the FAO of the UN, 232
12 Involving People, Evolving Behaviour: The UNICEF Experience / Neill McKee, Erma Manoncourt, Chin Saik Yoon and Rachel Carnegie, 254
IV. SPECIAL CASE: HIV/AIDS CAMPAIGNS
13 Rural HIV/AIDS Communication/Intervention: From Using Models to Using Frameworks and Common Principles / Rico Lie, 279
14 Religion and HIV/AIDS Prevention in Thailand / Patchanee Malikhao, 296
15 Fighting AIDS with Edutainment: Building on the Soul City Experience in South Africa / Thomas Tufte, 327
V. MORE COMPLEXITY ADDED: COMMUNITY MEDIA AND CONFLICT RESOLUTION
16 Making Community Media Work: Community Media Identities and Their Articulation in an Antwerp Neighbourhood Development Project / Nico Carpentier, Rico Lie and Jan Servaes, 347
17 Working with Media in Areas Affected by Ethno-political Conflict / Georgios Terzis and Myria Vassiliadou, 374
Conclusion / Jan Servaes, 389
