Document details

Communication Planning Revisited

Paris: UNESCO (1992), 220 pp.

Contains 48 figures, acronyms pp. 219-220

Series: Monographs on Communication Planning

ISBN 92-3-102754-9

"In revisiting the field of communication planning for development, Alan Hancock takes an entirely fresh look at the territory first explored in his monograph Communication Planning for Development a decade ago, and evaluates what has been achieved since, in particular the practical outcomes of the planning framework that he proposed at that time. Working through a series of case-studies (which include the production of UNESCO's World Communication Report, the evolution of the International Programme for the Development of Communication, planning for radio and television development in Zambia, the growth of the COMNET international documentation network, and finally the changing perspectives of communication within UNESCO itself), the author analyses the potential and record of communication planning in building up institutions, networks and communication systems, and explores the extent to which a planned approach can help in the development of ideas and concepts. He is well placed to undertake such a voyage of rediscovery, as he has been an observer of many of the cases explored in this book, and often a participant." (Back cover)
PART ONE: PLANNING PRINCIPLES REASSESSED, 17
PART TWO: CASE-STUDIES OF COMMUNICATION PLANNING, 45
1 Planning for products, 47
2 Planning for institutions, 61
3 Planning for networks, 91
4 Planning for systems, 109
5 Planning for concepts, 135
PART THREE: AN EVOLUTIONARY FRAMEWORK, 163